VerticalResponse

VerticalResponse

Por Deluxe

¿Quién usa VerticalResponse?

Pequeñas empresas y organizaciones sin ánimo de lucro en todo el mundo.

¿Qué es VerticalResponse?

VerticalResponse provee herramientas de marketing por correo electrónico que ayuda a las pequeñas empresas a mantenerse conectadas con los clientes. Envía correos electrónicos de aspecto profesional, como boletines de noticias, ofertas y promociones e invitaciones, sin un diseñador o cualquier código HTML. Elige entre una variedad de plantillas que se adaptan automáticamente para lucir bien, ya sea que las leas en una computadora, en un teléfono o en una tableta. Y con un par de clics, llega a más gente compartiendo el mismo mensaje en Facebook y Twitter.

Información sobre VerticalResponse

Deluxe

http://www.verticalresponse.com

Fundada en 2001

Resumen de precios de VerticalResponse

VerticalResponse dispone de una versión gratuita y no ofrece una prueba gratis. La versión de pago de VerticalResponse está disponible a partir de USD 8.80/mes.

Precio inicial

USD 8.80/mes

Versión gratuita

Prueba gratis

No

Implementación

En la nube, SaaS, web

Formación

Seminarios web

Documentación

Asistencia

En horario ininterrumpido (atiende un representante)

Horas laborables

En línea

Funciones de VerticalResponse

Herramientas de email marketing
Autorrespondedores
Biblioteca de imágenes
Campañas de goteo
Conformidad CAN SPAM
Contenido dinámico
Correo electrónico activado por evento
Correos electrónicos optimizados para el formato móvil
Creación de informes/análisis
Editor de correo electrónico WYSIWYG
Encuestas de cliente
Gestión de listas
Gestión de modelos
Gestión de suscriptores
Pruebas A/B
Páginas de aterrizaje y formularios web
Archivo y conservación
Bandejas de entrada compartidas
Bloqueo de spam
Enrutamiento
Gestión de colas de espera
Gestión de firmas
Gestión de respuestas
Lista blanca/negra
Recuperación de datos
Respuestas prediseñadas
Supervisión de correo electrónico

Reseñas de VerticalResponse

Mostrando 5 de 47 reseñas

En general
4/5
Facilidad de uso
4/5
Atención al cliente
4.3/5
Funcionalidades
3.7/5
Relación calidad-precio
4.2/5
Gregg B.
Executive Director
Instituciones religiosas, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 1/3/2019

"Great looking e-newsletters!"

Comentarios: There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Puntos a favor: With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Contras: I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

  • Fuente de la reseña 
  • Publicado el 1/3/2019
David F.
Managing Partner
Organización cívica y social, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
  • Valoración global
    4/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    4/10
  • Fuente de la reseña 
  • Publicado el 16/7/2017

"Easy to use, great intro price and hard to integrate in a fast manner to lead pages."

Comentarios: Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.

Puntos a favor: They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.

Contras: With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.

  • Fuente de la reseña 
  • Publicado el 16/7/2017
Ben M.
Operations Manager
Transporte/transporte en camión/ferrocarril, 51-200 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    3/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    2/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    6/10
  • Fuente de la reseña 
  • Publicado el 18/3/2020

"Longtime user, might not be the best option anymore"

Comentarios: On the whole it does what I need it to, but I always contemplate searching out something cooler.

Puntos a favor: For the money, it gets the job done. We use VR to send out corporate newsletters and special offers a half dozen times a year.

Contras: I think the interface is lacking and really hasn’t been vastly improved since 2008 when I started using it. Basically, I’ve built my own HTML templates outside of VR and I just change copy and pictures as I need to and avoid using VRs WYSIWYG editor. Their editor and stock templates really aren’t very good.

  • Fuente de la reseña 
  • Publicado el 18/3/2020
Usuario verificado
Chief Engagement Officer
Gestión de organizaciones sin ánimo de lucro, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 10/2/2019

"Easy To Use"

Comentarios: My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

Puntos a favor: What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Contras: What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

  • Fuente de la reseña 
  • Publicado el 10/2/2019
Michelle M.
Marketing Automation Manager
501-1000 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 5/3/2018

"Gets the job done"

Comentarios: Ease of use

Puntos a favor: This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.

Contras: At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.

  • Fuente de la reseña 
  • Publicado el 5/3/2018