---
description: ¿Qué piensan los usuarios de Matomo? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Matomo gracias a Capterra Perú.
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title: Matomo - Opiniones, precios y características - Capterra Perú 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/30073/web-analytics/software) > [Matomo](/software/182627/matomo-analytics)

# Matomo

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> Matomo (anteriormente Piwik) es una destacada plataforma de análisis web de código abierto que se usa en más de 1.4 millones de sitios web de más de 190 países.
> 
> Verdict: Rated **4.7/5** by 62 users. Top-rated for **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Matomo?

Empresas/organizaciones de todos los tamaños que buscan maximizar el ROI, mantener un control total de los datos y aumentar las tasas de conversión.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **En general** | **4.7/5** | 62 Opiniones |
| Facilidad de uso | 4.5/5 | Based on overall reviews |
| Asistencia al cliente | 4.3/5 | Based on overall reviews |
| Relación calidad-precio | 4.7/5 | Based on overall reviews |
| Funcionalidades | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidad de recomendación) |

## About the vendor

- **Empresa**: Matomo
- **Founded**: 2007

## Commercial Context

- **Precio inicial**: USD 9.00
- **Pricing model**:  (Free version available) (Prueba gratis)
- **Target Audience**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
- **Deployment & Platforms**: Cloud, SaaS, Web, Windows (local), Linux (local)
- **Idiomas admitidos**: alemán, búlgaro, catalán, checo, chino, chino tradicional, coreano, danés, español, estonio, finés, francés, griego, hindi, indonesio, inglés, italiano, japonés, noruego, polaco, portugués, rumano, ruso, sueco, turco, ucraniano, vietnamita, árabe
- **Available Countries**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice and 208 more

## Funcionalidades

- A/B Testing
- API
- Alertas y notificaciones
- Análisis de campañas
- Análisis de comportamientos
- Análisis de páginas web
- Análisis visual
- Arrastrar y soltar
- Base de datos de clientes
- Búsqueda/filtro
- Captura y transferencia de datos
- Creación de informes y estadísticas
- Creación de informes/análisis
- Creación de paneles de comunicaciones
- Descubrimiento de datos
- Gestión de campañas
- Importación y exportación de datos
- Informes personalizables
- Mapas térmicos
- Multi-Channel Attribution
- Métricas de rendimiento
- Panel de actividades
- Panel de comunicaciones
- Panel de control personalizable
- Perfiles de clientes
- Preparación de datos para servicio por cuenta propia
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Scheduled/Automated Reports
- Seguimiento de campañas
- Seguimiento de conversión
- Seguimiento de interacciones entre usuarios
- Seguimiento de tiempo en la página
- Supervisión KPI
- Third-Party Integrations
- Visualización de datos
- Widgets

## Integrations (22 total)

- Contao
- DokuWiki
- Dotclear
- Drupal
- Grafana
- Jira
- Joomla
- LimeSurvey
- LineUpr
- Magento Marketplace
- Moodle
- OpenCart
- Pimcore
- PrestaShop
- Shopware

... and 7 more integrations

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos

## Category

- [Herramientas de análisis web](https://www.capterra.pe/directory/30073/web-analytics/software)

## Categorías relacionadas

- [Herramientas de análisis web](https://www.capterra.pe/directory/30073/web-analytics/software)
- [Herramientas BI](https://www.capterra.pe/directory/23/business-intelligence/software)
- [Software de monitoreo de sitios web](https://www.capterra.pe/directory/10021/website-monitoring/software)
- [Herramientas de visualización de datos](https://www.capterra.pe/directory/30696/data-visualization/software)
- [Programas de análisis estadístico](https://www.capterra.pe/directory/30752/statistical-analysis/software)

## Alternativas

1. [Lucky Orange](https://www.capterra.pe/software/150695/lucky-orange) — 4.7/5 (257 reviews)
2. [Google Analytics 360](https://www.capterra.pe/software/177042/google-analytics) — 4.7/5 (8086 reviews)
3. [Similarweb](https://www.capterra.pe/software/148472/similarweb-pro) — 4.6/5 (251 reviews)
4. [Looker](https://www.capterra.pe/software/169053/looker) — 4.5/5 (282 reviews)
5. [Tableau](https://www.capterra.pe/software/77260/tableau) — 4.6/5 (2346 reviews)

## Opiniones

### "A good alternative for accurate analytics" — 5.0/5

> **Charles** | *27 de febrero de 2025* | Productos cosméticos | Recommendation rating: 10.0/10
> 
> **Puntos a favor**: It's easier to analyze than Google Analytics 4.
> 
> **Puntos en contra**: Support is by email but they do respond. Just not round the clock.
> 
> Pleasant, can get to see insights. Some which are much harder to see now in GA4. They also have heat maps and funnels in one.

-----

### "Very nice product" — 5.0/5

> **Filippo** | *2 de mayo de 2025* | Tecnología y servicios de la información | Recommendation rating: 10.0/10
> 
> **Puntos a favor**: It is not too intrusive, nevertheless it has a lot of useful features. Very nice User Interface.
> 
> **Puntos en contra**: It is difficult to convince not tech people to use it. It is not as famous as google analytics.
> 
> I am very satisfied with Matomo, it is a very well engineered product

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### "Matomo for tracking every user movements" — 4.0/5

> **Usuario verificado** | *2 de febrero de 2025* | Tecnología y servicios de la información | Recommendation rating: 7.0/10
> 
> **Puntos a favor**: We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers.
> 
> **Puntos en contra**: We faced some issues when dealing with different browser which can be sometime frustrating cause some ad blocker even blocks running of javascript that can stop from matomo script from loading.&#10;Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to this and its been really hard to make maintain all this events once the databases and events grow
> 
> Really positive experience if you use it in well maintainable manner

-----

### "Awesome Open Source and Privacy-Conscious Alternative to Google Analytics" — 5.0/5

> **Nick** | *4 de setiembre de 2019* | Marketing y publicidad | Recommendation rating: 10.0/10
> 
> **Puntos a favor**: Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.
> 
> **Puntos en contra**: There are a lot of premium features that are pretty expensive. I wish some of these were open source,  standard features of the software, but I guess developers have to eat\!
> 
> Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

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### "Good replacement for Google Analytics" — 5.0/5

> **Renick** | *13 de noviembre de 2022* | Tecnología y servicios de la información | Recommendation rating: 10.0/10
> 
> **Puntos a favor**: Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.
> 
> **Puntos en contra**: UI is a bit outdated atm. Can be improved, but works.
> 
> We’re using it since early Piwik days. Never stopped working.

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## Links

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