¿Quién usa Klaviyo?

Klaviyo atiende principalmente a tiendas de comercio electrónico debido a sus integraciones perfectas con plataformas como Magento, Shopify y WooCommerce. Klaviyo también se integra con empresas B2C y B2B con sitios web personalizados.

¿Qué es Klaviyo?

El email marketing avanzado no tiene por qué ser complicado. Más de 15 000 marcas como Brooklinen, Bonobos y Chubbies hacen crecer su negocio y brindan una increíble experiencia al cliente con Klaviyo. Klaviyo hace que sea muy simple extraer datos de tu plataforma de comercio electrónico, software de POS y otras herramientas de marketing, lo que te brinda infinitas posibilidades de segmentación. Y a diferencia de otras plataformas, Klaviyo te muestra cuántos ingresos obtienes por cada campaña de correo electrónico o automatización. Mira cómo suben tus ventas con Klaviyo.

Información sobre Klaviyo

Klaviyo

https://www.klaviyo.com/

Fundada en 2012

Asistencia

  • Horas laborables
  • En línea

Implementación

  • En la nube, SaaS, web
  • Móvil: nativo de iOS
  • Móvil: nativo de Android

Formación

  • Seminarios web
  • Documentación
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Resumen de precios de Klaviyo

Klaviyo dispone de una versión gratuita y ofrece una prueba gratis. La versión de pago de Klaviyo está disponible a partir de USD 20.00/mes.


Precio inicial

USD 20.00/mes

Versión gratuita

Prueba gratis

Funciones de Klaviyo

  • Análisis y seguimiento del ROI
  • CTA personalizables
  • Campañas de goteo
  • Contenido dinámico
  • Evaluación de clientes potenciales
  • Inteligencia de ventas
  • Marketing de búsqueda
  • Marketing social
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Segmentación
  • Seguimiento de visitantes de la web

Lista completa de Herramientas de automatización de marketing

  • Autorrespondedores
  • Biblioteca de imágenes
  • Campañas de goteo
  • Conformidad CAN SPAM
  • Contenido dinámico
  • Correo electrónico activado por evento
  • Correos electrónicos optimizados para el formato móvil
  • Creación de informes/análisis
  • Editor de correo electrónico WYSIWYG
  • Encuestas de cliente
  • Gestión de listas
  • Gestión de modelos
  • Gestión de suscriptores
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web

Lista completa de Herramientas de email marketing

  • Concursar por sms
  • Creación de informes/análisis
  • Cupones móviles
  • Códigos cortos
  • Envío masivo de mensajes de texto
  • Gestión de contactos
  • MMS
  • Mensajería bidireccional
  • Mensajería planificada
  • Palabras clave móviles
  • Personalización de mensajes
  • Sondeos/Votaciones

Lista completa de Software para envío de SMS

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Reseñas de Klaviyo

Mostrando 5 de 182 reseñas

En general
4.7/5
Facilidad de uso
4.5/5
Atención al cliente
4.4/5
Funcionalidades
4.6/5
Relación calidad-precio
4.4/5
Craige hardel -.
Owner
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
  • Calificación global
    5/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 26/8/2019

"Best ecommerce autoresponder out there"

Comentarios: My go to solution for ecommerce clients. It has automation ,good templates and everything else

Puntos a favor: Robust features that just work. It's a bit getting used to but you can do most of what you want with them Really good templates for those starting out and experienced as well

Contras: Their onboarding process could be easier They have tutorials but they're fuzzy and should be made available with webinars being an option.

  • Fuente de la reseña 
  • Publicado el 26/8/2019
Arthur S.
CEO
Comercio minorista, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Calificación global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    1/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    5/10
  • Fuente de la reseña 
  • Publicado el 3/1/2020

"Best CRM for ecommerce, Worst for Customer Support"

Comentarios: With no phone support and 30 - 40 minute wait times for chat support and 24 hour response times for email support and no support on weekends, this makes Klaviyo's customer support the absolute worst I have ever seen. Maybe it's due to their growing pains. Their support staff are a mixed bag in terms of knowledge and being helpful and while that's not the norm for most SASS companies, I think that's pretty common across most CRM companies.

Puntos a favor: Fairly easy to learn for such powerful software
Integration with Facebook
Their native integrations and Not having to use Zapier for a lot of my integrations.

Contras: There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak.
If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.

  • Fuente de la reseña 
  • Publicado el 3/1/2020
Megan J.
Marketing Automation Manager
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
  • Calificación global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 29/8/2020

"Klaviyo is Awesome!"

Comentarios: My overall experience with Klaviyo has been great! I would definitely recommend

Puntos a favor: Klaviyo is a great software. From automation to segmentation, reporting to analytics. This software has really taken eCommerce email marketing and automation to the next level!

Contras: What I like least about Klaviyo is probably the lack of flow functionality. It's great for the basics and must-haves for automation, but it's not as robust as I thought it would be.

  • Fuente de la reseña 
  • Publicado el 29/8/2020
Jeremy R.
CTO
Productos cosméticos, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Calificación global
    3/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    2/5
  • Relación calidad-precio
    2/5
  • Probabilidad de recomendación
    5/10
  • Fuente de la reseña 
  • Publicado el 9/12/2016

"Marketing Automation with support and deliverability concerns"

Comentarios: In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI. I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched. Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated... 10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless. Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers. In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps. SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.
But Klaviyo *had* an issue with their email hitting a spam RBL... When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM. I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening. Then Cyber Monday's failure... I'm still a K customer for today, but I will probably not be a customer in 60 days. I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Puntos a favor: Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Contras: Deliverability is a concern. Support is slow to respond.

  • Fuente de la reseña 
  • Publicado el 9/12/2016
Chris P.
eCommerce Sales Manager
Alimentación y bebidas, 11-50 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 29/6/2020

"Never going back to anything else but Klaviyo"

Puntos a favor: The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Contras: I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

  • Fuente de la reseña 
  • Publicado el 29/6/2020