¿Quién usa Drift?

Drift puede ayudar a cualquier empresa o individuo con un sitio web que quiera capturar más clientes potenciales y chatear con personas en tiempo real.

¿Qué es Drift?

Drift es la primera y única plataforma de marketing conversacional del mundo. Los clientes utilizan Drift para proporcionar una experiencia de compra moderna a los clientes potenciales, generar clientes potenciales mejor calificados y acelerar drásticamente el ciclo de ventas. A diferencia del software tradicional de marketing y ventas que se basa en formularios, llamadas en frío e innumerables correos electrónicos de seguimiento, Drift conecta a las empresas con los visitantes del sitio web en tiempo real mediante bots e inteligencia artificial.

Comienza a usarlo gratis hoy mismo en drift.com.

Información sobre Drift

Drift

http://www.drift.com/

Fundada en 2015

Resumen de precios de Drift

Drift dispone de una versión gratuita y ofrece una prueba gratis. La versión de pago de Drift está disponible a partir de USD 50.00/mes.

Precio inicial

USD 50.00/mes

Versión gratuita

Prueba gratis

Implementación

En la nube, SaaS, web

Móvil: nativo de iOS

Móvil: nativo de Android

Formación

En persona

En directo en línea

Seminarios web

Documentación

Asistencia

En horario ininterrumpido (atiende un representante)

Horas laborables

En línea

Funciones de Drift

Herramientas de administración de leads
Búsqueda de clientes potenciales
Captura de clientes potenciales
Distribución de clientes potenciales
Evaluación de clientes potenciales
Generación de clientes potenciales
Gestión de campañas
Gestión del pipeline
Segmentación de clientes potenciales
Seguimiento de fuentes
Seguimiento de interacciones
Análisis y seguimiento del ROI
CTA personalizables
Campañas de goteo
Contenido dinámico
Evaluación de clientes potenciales
Inteligencia de ventas
Marketing de búsqueda
Marketing social
Pruebas A/B
Páginas de aterrizaje y formularios web
Segmentación
Seguimiento de visitantes de la web
Cualificación de leads
Distribución de clientes potenciales
Escaneado de tarjetas de visita y de identificación
Evaluación de clientes potenciales
Extracción de datos
Formularios online
Generación de clientes potenciales
Notificaciones de clientes potenciales
Panel de comunicaciones
Autorrespondedores
Biblioteca de imágenes
Campañas de goteo
Conformidad CAN SPAM
Contenido dinámico
Correo electrónico activado por evento
Correos electrónicos optimizados para el formato móvil
Creación de informes/análisis
Editor de correo electrónico WYSIWYG
Encuestas de cliente
Gestión de listas
Gestión de modelos
Gestión de suscriptores
Pruebas A/B
Páginas de aterrizaje y formularios web
Base de datos de contactos
Búsqueda de clientes potenciales
Captura de clientes potenciales
Evaluación de clientes potenciales
Generación de clientes potenciales
Gestión del pipeline
Importación y exportación de datos
Integración de base de datos de clientes potenciales
Segmentación de clientes potenciales
Verificación/validación de leads
Automatización de email
Chat de vídeo
Chatbot
Comunicación multicanal
Cualificación de leads
Distribución de clientes potenciales
Mensajería móvil
Mensajes en grupo
Programación de citas
Recomendaciones de productos
Segmentación de audiencia
Traspaso a agente
Asignación de canales
Concursar por sms
Cupones
Marketing basado en la localización
Marketing por correo electrónico
Mensajería de texto
Notificaciones push
Segmentación contextual
Supervisión de la implicación
Análisis de atención al cliente
Búsqueda
Catalogación y categorización
Chat en vivo
Control de respuestas por correo electrónico
Gestión del conocimiento
Métricas de rendimiento
Portal de autoservicio
Seguimiento de asistencia al cliente
Chat proactivo
Creación de marca personalizable
Formulario sin conexión
Geofocalización
Integración de terceros
Respuestas prediseñadas
Seguimiento de visitantes de la web
Transferencias/enrutamiento
Uso compartido de la pantalla
Análisis
Búsqueda de clientes potenciales
Evaluación de clientes potenciales
Generación de clientes potenciales
Identificación de cuenta de destino
Personalización de campaña
Segmentación de clientes
Seguimiento del avance
Supervisión de la implicación
Acceso móvil
Base de datos de clientes
Citas recurrentes
Gestión de reserva de habitaciones
Pagos en línea
Programación automatizada
Programación de grupos
Recordatorios de citas
Reserva en línea
Sincronización de calendario
Varias ubicaciones

Reseñas de Drift

Mostrando 5 de 139 reseñas

En general
4.5/5
Facilidad de uso
4.4/5
Atención al cliente
4.3/5
Funcionalidades
4.3/5
Relación calidad-precio
4.1/5
Rob C.
Content & SEO Specialist
Software informático, 201-500 empleados
Ha utilizado el software durante: 1-5 meses
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 21/12/2019

"Expensive but awesome"

Comentarios: With two substantially different audiences being targeted by our business, and a general need to do a better job of quickly connecting with promising leads, we've been quite pleased so far with Drift. We've already had several great opportunities arise thanks to the tool, and still have a large number of new bots to roll out, plus refinements to make based on our learnings from using the tool. As a supplement to our other inbound marketing efforts, I foresee chat through Drift being a substantial asset for a long while to come.

Puntos a favor: With Drift, you can create customized chat experiences for users based on all sorts of criteria - the page they're on, the number of times they've visited, the channel they used to get to your site - and to target specific businesses with targeted messaging. Building the chat flows (Drift calls them "Playbooks") is generally quite easy, allowing you to quickly build out new bots once you get a hang of the platform. Drift also includes support chat built right into the product, meaning every time I get stuck, I'm able to reach out and get a hand from one of their product experts right away.

Contras: We haven't been using Drift for that long, and there have already been a number of instances where I or one of the other users in the company have attempted to do something that seems obvious, only to find out the tool doesn't allow us to do so. We're always told that a feature request has been submitted, but there's no way to know how long it will take before we get whatever little tweak we're looking for in order to provide a smoother, more pleasant chat experience on our site.

Respuesta de proveedores

por Drift el 20/2/2020

Hi Rob,

Thanks for taking the time to share all of this detail. It's really helpful. Our feature request process is something we're improving this quarter, I agree this has not been the best experience to date.

Thanks again for sharing, and if we can be helpful to you with you 2020 plans, please let us know how we can support you!

All the best -

Julie Hogan, VP - Customer Experience

  • Fuente de la reseña 
  • Publicado el 21/12/2019
Dalton B.
Program Sales Manager
Software informático, 13-50 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 18/6/2020

"Simple setup, solid results"

Comentarios: Very satisfied with the manner in which we use it. I haven't spent much time exploring additional capabilities and advanced features, but I am eager to do so in the near future.

Puntos a favor: It was easy to setup, and easy to understand with limited knowledge of this type of product. The product will scale with you, meaning, if you are knowledgable about all features, then they are there for you. If you're just looking for a site lead service, it does that really well also, without being overwhelming.

Contras: The other features aren't explained well, and not sure where to look if I wanted them explained. The image that can be placed with the pop-up message is very limited in customization. For example, it cuts the top of the picture off and there's very limited functionality associated with editing it further.

Respuesta de proveedores

por Drift el 23/6/2020

Hi Dalton,

Thanks so much for taking the time to share your feedback with us. Your feedback on feature explanation is something we 100% agree with, and an area we are working on improving. Appreciate you calling it out. Please let us know how else we can be helpful to you.

All the best -
Julie Hogan, VP Customer Experience

  • Fuente de la reseña 
  • Publicado el 18/6/2020
Nick S.
CEO
Aprendizaje en línea, 13-50 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    2/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    1/5
  • Relación calidad-precio
    1/5
  • Probabilidad de recomendación
    0/10
  • Fuente de la reseña 
  • Publicado el 15/4/2020

"A time consuming disappointment."

Comentarios: We asked very specific questions during the sales process (no trial available - this should have been a red flag) where the salesperson misrepresented the capabilities around integration, usability etc. There was plenty of 'sure it works just like that'. We would have identified this had a trial been available. Drift is expensive, has slick marketing, so I assumed it was good. I should have quit at this point, but had our developers work around the many issues and the 'ohh you need to pay 10x for that'. Support was very lackluster. Focused on upselling features already promised on the current plan. Our developers hated it (I should have listened)... Our salespeople did not like it, the bugs it Drift manifested in a form that made our salespeople look stupid to customers. They were actively creating workarounds to avoid using it. And here I am. Drift keep charging, and the support people 'can't find my cancellation request conversation' ironically, in Drift. So, let this be a warning for managers. Drift is really great at marketing, the halo effect is strong! But walk away and save time.

Puntos a favor: Drift is a chat tool with some rudimentary marketing automation. Drift's bot workflows are conceptually good. Email 'playbooks' are similar to a basic marketing automation platform.

Contras: I purchased Drift against the recommendation of our developers on the promise of its segment.io integration. Drift was buggy, did not work as described with segment.io and had numerous usability problems for end-users (customers).

Respuesta de proveedores

por Drift el 24/4/2020

Hi Nick,

Wow, we really let you down. I'm really sorry for all of the places along the way we didn't deliver on the experience you expected. Thanks for taking the time to detail this feedback and share it.

If there is any interest, I'd love the opportunity to talk live ([email protected]) ... or simply feel free to email me directly if there's more you'd like to share with me.

Thank you again, and a sincere sorry for the poor experience you had with us.

All the best-

Julie Hogan, VP Customer Experience

  • Fuente de la reseña 
  • Publicado el 15/4/2020
Moseph M.
BDR
Tecnología y servicios de la información, 51-200 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 24/4/2020

"Drift Ninja"

Comentarios: I've become a convert for Drift. I really dig how flexible the tool is. While the free version is very basic, there's so much you can do with it using its API. For mid-level customers, while it doesn't include full automation, the targeting is very robust. And the pro level, which I use, has all the bot automaton you could dream of.

Puntos a favor: There's a lot one could write here but having some experience with similar products, I can confidently say my favorite Drift feature is its data export capability. Drift's internal dashboard reporting is useful for day to day high-level metrics, but being able to export the data and dig through it to find meaningful metrics that drive decisions on messaging strategy has made Drift stand out among its competitors. The bot builder is unparalleled and their enterprise integrations are very robust.

Contras: I use the product just about every day, but I would my least favorite thing is their pricing structure. The pricing page on their site can be pretty confusing to someone comparison shopping.

Respuesta de proveedores

por Drift el 24/4/2020

Hi Moseph,

Wow. Thank you, we are flattered. I'm thrilled to hear you're happy on all fronts, and it's giving you what you need. Please let us know how we can continue to support you! Thanks again!

All the best-

Julie Hogan, VP Customer Experience

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 24/4/2020
Guru S.
Co-Founder
Software informático, 13-50 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 11/11/2019

"Best Realtime communication chat tool"

Comentarios: We really had good opinion on drift and we're happy to serve our customers realtime with the help of drift chat widget and qualify the leads instantly.

Puntos a favor: We love the way how Drift chat helps our customers to get in touch instantly within our product. When customers get into issue or questions to be answered, they don't have to wait for email support, all the questions can be answered instantly within the chat. Additionally, it's easy for our teams to use mobile app to instantly attend customer chat from anywhere. We usually get lot of questions and leads from landing page and drift helped us to automate leads and push into our CRM systems. Integrating the chat widget within the application is also easy and simple.

Contras: The web app ( dashboard ) is too slow to load initially but the chat is super fast and reliable. I wish they had android sdk to initiate conversation within the application.

  • Fuente de la reseña 
  • Publicado el 11/11/2019