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Opiniones de Marketo Engage

Sobre Marketo Engage

Software de automatización de marketing potente y fácil de usar que ayuda a generar clientes potenciales cualificados y convertir el gasto de marketing en ingresos.

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Puntos a favor:

This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags.

Contras:

Some of the systems can be quite hard to understand at first.

Valoraciones de Marketo Engage

Evaluación media

Facilidad de uso
3.8
Atención al cliente
3.9
Funcionalidades
4.3
Relación calidad-precio
3.8

Probabilidad de recomendación

8.0/10

Marketo Engage tiene una valoración global de 4.3 estrellas sobre 5 según las 685 opiniones de usuarios de Capterra.

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Efraín
Efraín
Sales Development Representative LatAm en Argentina
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Un software gigante y poderoso para email marketing y engagement

5.0 el año pasado

Comentarios: Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Puntos a favor:

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Contras:

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Álvaro
Álvaro
Freelance en España
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y completa

4.0 hace 10 meses

Comentarios: En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"

Puntos a favor:

Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.

Contras:

La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

Yosue
Yosue
Diseñador Web en Chile
Usuario de Linkedin verificado
Desarrollo de programas, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

La herramienta perfecta para empresas de diseño web, SEO y marketing

5.0 hace 5 meses

Comentarios: Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof)

Puntos a favor:

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Contras:

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

Jana
Jana
Senior Director Of Marketing en EE. UU.
Usuario de Linkedin verificado
Software informático, 10,000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

A top-tier marketing automation service.

5.0 hace 7 meses

Comentarios: With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.

Puntos a favor:

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Contras:

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Emma
Emma
Senior Director Product Marketing en EE. UU.
Usuario de Linkedin verificado
Hospital y atención sanitaria, 10,000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Definitely one of the top Marketing automation tools out there.

4.0 hace 7 meses

Comentarios: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Puntos a favor:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Contras:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Cynthia
Operations associate officer en EE. UU.
Servicios financieros, 1,001-5,000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Marketo's Automation Mastery and Lead Management Excellence

5.0 hace 2 meses Nuevo

Comentarios: We can develop focused and interesting campaigns thanks to its personalisation features, which greatly raises customer engagement.

Puntos a favor:

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

Contras:

Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.

Julia
Marketing CRM Coordinator en EE. UU.
Práctica de la abogacía, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Marketo Mayhem

1.0 hace 5 años

Comentarios: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

Puntos a favor:

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Contras:

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Jose Manuel
Marketing Manager en España
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Email marketing with a wide array of versatile features.

5.0 hace 3 meses

Comentarios: When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right.

Puntos a favor:

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Contras:

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Whitney
Director of DG en EE. UU.
Software informático, 501-1,000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Marketo powers our entire marketing team

4.0 el año pasado

Comentarios: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Puntos a favor:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Contras:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

Imad
Marketing Specialist en Emiratos Árabes Unidos
Construcción, 10,000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Great for all businesses

4.0 hace 3 años

Comentarios: Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Puntos a favor:

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Contras:

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

Allan
Head of Information Security en Australia
Administración educativa, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Great Lead Generation Tool

5.0 hace 2 semanas Nuevo

Puntos a favor:

It is a great tool for lead generation from our website

Contras:

It is a little pricey and we couldn't exclude some modules we don't use

Robert
Owner en Rumanía
Prensa, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Marketing on another level.

5.0 hace 2 semanas Nuevo

Puntos a favor:

Benn using this marketing tool for a while now and i know it would be a real hussle without it.

Contras:

It is a little pricy but if you can afford it is worth.

Josua
FINANCE DIRECTOR en España
Automoción, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Marketo Engage has helped me streamline my marketing efforts and improve customer engagement.

5.0 hace 2 meses

Puntos a favor:

The software offers robust automation and personalization features, making it easier to nurture leads and drive conversions.

Contras:

The reporting and analytics features could be more user-friendly, as navigating through data can be overwhelming at times.

amrit
salesforce administrator en Canadá
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

marketo user and admin review

5.0 hace 5 años

Comentarios: works extremely well for the business case we have. integration with salesforce helps us immensely in tracking key business clients and their purchase journey.

Puntos a favor:

best email marketing software in the market. easy to setup lead scoring. integration with salesforce works really well.

Contras:

some of the functionality is still old school. needs to upgrade the drag and drop interface to reflect modern software design principals.

Alexandra
Alexandra
Chief Financial Officer en EE. UU.
Usuario de Linkedin verificado
Automoción, 501-1,000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: GetApp

Marketo a Total Integration Tool.

4.0 hace 3 años

Comentarios: We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

Puntos a favor:

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Contras:

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Jasmine
Marketing Programs Manager en EE. UU.
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña
Fuente: SoftwareAdvice

Impressive and efficient

5.0 hace 6 años

Comentarios: Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Puntos a favor:

Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Contras:

As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

The best marketing automation system but becoming dated

5.0 hace 3 años

Puntos a favor:

Marketo is a robust platform built to scale. It is highly flexible and packed with integrations and features to helps you orchestrate your marketing strategy and automate the execution and tracking of many campaigns.

Contras:

Other competitors are fast becoming more innovative solutions, with Marketo every new feature is an add-on that costs yet more money.

Ana
Ana
Security Architecture Discipline leader en España
Usuario de Linkedin verificado
Banca, 10,000+ empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

I think it's a tool that has enough features to power marketing activities.

4.0 hace 2 años

Comentarios: It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Puntos a favor:

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Contras:

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Maddison
Maddison
partner en EE. UU.
Usuario de Linkedin verificado
Propiedad inmobiliaria, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Great tool!

4.0 hace 4 años

Comentarios: Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals.

Puntos a favor:

Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results.

Contras:

You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply.

Rares
Marketing Operations Manager en Rumanía
Hostelería, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Powerful marketing automation tool with a wide range of capabilities

4.0 hace 12 meses

Puntos a favor:

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

Contras:

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

Vincent
Marketing Automation Consultant en España
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

The most complete and powerful marketing automation software!

5.0 el año pasado

Comentarios: I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Puntos a favor:

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Contras:

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Renee
Sales Associate en EE. UU.
Consultoría de gestión
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: SoftwareAdvice

Great Solution for Salesforce users.

4.5 hace 9 años

Puntos a favor:

I used Marketo in my last role for about three years and was always impressed. Marketo does a great job of integrating very seamlessly with Salesforce and in a sales role, this is imperative to your success. You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility to develop an idea and execute on it successfully. Additionally, the system was great in providing the engagement reports key prospects had with our organization. As a sales professional, quality leads some times make or break a quota. Marketo feeds you quality leads that you're able to rank based on many algorithms. Having an understanding of what your prospect is most interested in, creates a much more effective first conversation, rather than attempting to connect cold. Overall, Marketo was a crucial part of our sales processes and truly assisted in your achievements as an organization. I would highly recommend.

Contras:

We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system.

norah
Senior Director en
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: SoftwareAdvice

Not intuitive

1.0 hace 7 años

Comentarios: If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Puntos a favor:

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Contras:

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

Steve
Marketing Automation Manager en EE. UU.
Fabricación de productos eléctricos/electrónicos, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: SoftwareAdvice

Best MA Tool On The Market -- By FAR

5.0 hace 6 años

Comentarios: Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo.

Puntos a favor:

I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.

Shahid
Business Developer- Sales Ops en India
Usuario de Linkedin verificado
Tecnología y servicios de la información, 501-1,000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: GetApp

Marketo beats every platform in the peer space.

5.0 hace 5 años

Comentarios: We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Puntos a favor:

Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales. Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend. The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.

Contras:

This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.