---
description: ¿Qué piensan los usuarios de Celtra? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Celtra gracias a Capterra Perú.
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title: Celtra - Opiniones, precios y características - Capterra Perú 2026
---

Breadcrumb: [Inicio](/) > [Programas de gestión de creatividades](/directory/31340/creative-management/software) > [Celtra](/software/168418/creative-management-platform)

# Celtra

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> El software creativo de Celtra permite a los equipos creativos y de marketing diseñar, aprobar y entregar anuncios digitales y contenido a escala.
> 
> Veredicto: 286 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Celtra?

Marcas líderes, editores de medios y agencias creativas, redes publicitarias

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.4/5** | 286 Opiniones |
| Facilidad de uso | 4.2/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.3/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.2/5 | Basado en las opiniones generales |
| Funciones | 4.2/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Celtra
- **Ubicación**: Boston, EE. UU.
- **Constitución**: 2006

## Contexto comercial

- **Precio inicial**: USD 0.00
- **Modelo de precios**:  (versión gratuita disponible)
- **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 209 más

## Funciones

- Almacenamiento de modelos, colores y obras de arte
- Atribución entre canales
- Automatización de marketing
- Búsqueda/filtro
- Comentarios/notas
- Contenido dinámico
- Control de procesos de aprobación
- Controles o permisos de acceso
- Creación de marca personalizable
- Edición de imágenes
- Fuentes personalizables
- Gestión de campañas
- Gestión de flujos de trabajo
- Gestión de la publicidad
- Herramientas de colaboración
- IA y aprendizaje automático
- Importación/Exportación de contenidos
- Marketing Management
- Modelos de diseño
- Modelos personalizables
- Métricas de rendimiento
- Personalización
- Segmentación por público
- Uso compartido de archivos

## Integraciones (en total: 12)

- Adobe Experience Manager
- Adobe Workfront
- Asana
- Box
- Bynder
- Cloudinary
- Figma
- Google Ads
- Google Cloud
- Innovid
- Slack
- YouTube

## Opciones de asistencia

- E-mail/Help Desk
- Base de conocimientos
- Chat

## Categoría

- [Programas de gestión de creatividades](https://www.capterra.pe/directory/31340/creative-management/software)

## Categorías relacionadas

- [Herramientas de IA para marketing](https://www.capterra.pe/directory/34136/ai-marketing-tools/software)
- [Programas de gestión de creatividades](https://www.capterra.pe/directory/31340/creative-management/software)
- [Programas de diseño gráfico](https://www.capterra.pe/directory/31010/graphic-design/software)
- [Software para agencias de publicidad](https://www.capterra.pe/directory/30736/advertising-agency/software)
- [Programas para publicidad gráfica](https://www.capterra.pe/directory/32335/display-advertising/software)

## Alternativas

1. [The Brief](https://www.capterra.pe/software/161766/creatopy) — 4.6/5 (285 reviews)
2. [Filestage](https://www.capterra.pe/software/162035/filestage) — 4.7/5 (102 reviews)
3. [Storyteq](https://www.capterra.pe/software/187369/dynamic-video-software) — 4.3/5 (13 reviews)
4. [Semrush](https://www.capterra.pe/software/151962/semrush) — 4.6/5 (2316 reviews)
5. [Screendragon](https://www.capterra.pe/software/132576/screendragon) — 4.6/5 (37 reviews)

## Opiniones

### "Everything you need to build digital ads - easily and without issues" — 5.0/5

> **Neil** | *21 de agosto de 2018* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.
> 
> **Puntos en contra**: As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.
> 
> Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

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### "Great graphics Designing platform for me" — 4.0/5

> **Pritam** | *18 de febrero de 2023* | Diseño gráfico | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Celtra Creative Automation speeds up digital advertising creation the most. Creative automation lets advertisers swiftly generate high-quality ads for all digital media. Celtra's cloud-based technology makes project collaboration easier. Users can track their success with thorough metrics.
> 
> **Puntos en contra**: Despite the many benefits of Celtra, there are some drawbacks to consider. The subscription costs for Celtra can be quite expensive, especially for small businesses. Additionally, the platform does have some limitations, such as a lack of support for animation and video.
> 
> Celtra Creative Automation can still help firms develop high-quality digital advertising swiftly and efficiently. Businesses should use the free trial and seek alternatives if the cost is too expensive to maximise the platform. Before committing to the platform, firms should analyse its limitations and seek other creative automation solutions.

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### "New to the platform - but not the best experience so far..." — 3.0/5

> **Usuario verificado** | *14 de agosto de 2018* | Internet | Valoración de la recomendación: 4.0/10
> 
> **Puntos a favor**: Photoshop file compatibility, reporting.
> 
> **Puntos en contra**: There wasn't a lot of transparency of how different Celtra is to other platforms and the potential trails and tribulations weren't laid out clearly ahead of time. Support's suggestions have been to change our site to fit Celtra which should really never be the case since the vendor is providing us a service. A bit frustrating we went into this without the upfront knowledge of how tasking transitioning would really be. And now we're in our busiest quarters and scrambling to make things work.
> 
> So far - hasn't been the best. Could definitely improve in regards to support, and overall educating people about the platform as there were a lot of miscommunications and misinformation.

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### "Best CMP I've used" — 5.0/5

> **Marcus** | *14 de agosto de 2018* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.
> 
> **Puntos en contra**: Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.
> 
> I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

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### "Preferred partner for a reason" — 5.0/5

> **Jamie** | *20 de agosto de 2018* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.
> 
> **Puntos en contra**: The ability to mask objects in AdCreator would significantly improve animation.

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