--- description: ¿Qué piensan los usuarios de Marsello? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Marsello gracias a Capterra Perú. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marsello - Opiniones, precios y características - Capterra Perú 2026 --- Breadcrumb: [Inicio](/) > [Software de fidelización de clientes](/directory/10031/customer-loyalty/software) > [Marsello](/software/152524/goody) # Marsello Canonical: https://www.capterra.pe/software/152524/goody Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.pe/software/152524/goody?page=2) > Goody es una solución de marketing automatizado y de fidelización del cliente que simplemente funciona. > > Veredicto: 104 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Marsello? Hostelería, farmacias, comercio minorista, salones de belleza y peluquerías. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.3/5** | 104 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funciones | 4.1/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Marsello - **Ubicación**: Auckland, Nueva Zelanda - **Constitución**: 2013 ## Contexto comercial - **Precio inicial**: USD 60.00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop) - **Idiomas admitidos**: inglés - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Arabia Saudita, Argelia, Argentina, Armenia, Australia, Austria, Azerbaiyán, Bangladés, Baréin, Benín, Bielorrusia, Bolivia, Bosnia y Herzegovina, Botsuana, Brasil y 175 más ## Funciones - Análisis de campañas - Automatización de marketing - CRM - Creación de informes y estadísticas - Creación de informes/análisis - Gestión de campañas - Gestión de contactos - Gestión de la comunicación - Gestión de membresías - Gestión de promociones - Gestión de recompensas - Marketing multicanal - Marketing por correo electrónico - Métricas de rendimiento - Programa de fidelización - Programación de campañas - Promoción social - ROI Tracking - Segmentación - Segmentación de clientes - Seguimiento de actividades de clientes - Seguimiento de recomendaciones - Seguimiento por correo electrónico - Tarjetas de fidelidad ## Integraciones (en total: 19) - BigCommerce - Cin7 Omni - Ecwid - Genius - Genius iPad Pos System - Instagram - Judge.me - Klaviyo - Lightspeed - Lightspeed Restaurant - Lightspeed Retail - Lightspeed eCommerce - Mailchimp - Meta for Business - Shopify … y 4 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de fidelización de clientes](https://www.capterra.pe/directory/10031/customer-loyalty/software) ## Categorías relacionadas - [Software de fidelización de clientes](https://www.capterra.pe/directory/10031/customer-loyalty/software) - [Herramientas de automatización de marketing](https://www.capterra.pe/directory/6/marketing-automation/software) - [Herramientas de email marketing](https://www.capterra.pe/directory/30013/email-marketing/software) - [Software de promoción de clientes](https://www.capterra.pe/directory/31435/customer-advocacy/software) - [Software para referidos](https://www.capterra.pe/directory/30681/referral/software) ## Alternativas 1. [Guusto](https://www.capterra.pe/software/186209/guusto) — 4.9/5 (3466 reviews) 2. [Kangaroo](https://www.capterra.pe/software/149363/kangaroo-rewards) — 4.9/5 (250 reviews) 3. [Referrizer](https://www.capterra.pe/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews) 4. [Tango](https://www.capterra.pe/software/146809/e-gift-card-rewards-and-incentives) — 4.8/5 (521 reviews) 5. [TapMango](https://www.capterra.pe/software/148733/tapmango) — 4.8/5 (186 reviews) ## Opiniones ### "Goody is Great" — 4.0/5 > **Brian** | *20 de enero de 2019* | Hostelería | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It has enabled us to find a new level of Customer loyalty rewards that is easy to manage and even easier to interface with our customers - i wish i could have found this years ago > > **Puntos en contra**: i don't really have anything at this time to complain or comment on > > we are really happy with it, happier still with the support and easy interfaces to our business and our customers ----- ### "Great App, Could be Better" — 4.0/5 > **Liam Styles** | *24 de julio de 2024* | Comercio minorista | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Marsello is, at the time of review, the best platform for loyalty and email marketing for our business. There is a lot of customization and great analytic overview. > > **Puntos en contra**: Marsello, at time of review, does NOT have a function that allows product recommendations tailored to individual purchases or cart activity. This means if you suggest any products via email marketing, it will always be a list of randomly generated products or manually selected ones. They will be the same for everyone. This feature is essentially useless for general purpose marketing or winback. Like many apps of its kind, it's a little too concerned with marketing itself instead of actually being a helpful app for clients. There are so many bells \& whistles that are little more than half-baked ideas that have never gone anywhere. > > Marsello allows lots of customization to suit your needs in most areas, but bafflingly little to none in others. It has a fairly customizable loyalty program disambiguated from $$ to points, which you can have mean the same thing, but most customers of ours dislike the points and would rather have their loyalty tracked in $$. ----- ### "Great to start with, but terrible when things go wrong" — 1.0/5 > **Mark** | *21 de diciembre de 2025* | Comercio minorista | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: Great set up and intergration, worked well with our website and retail epos, Liked the unlimited marketing by email ability and metrics are good. > > **Puntos en contra**: When things go wrong they're terrible at sorting things out, we've had an issue for a couple of weeks and nothing is being done about it. > > Avoid if you use woocommerce\!\!\! We updated our woocommerce store and re-activated the Marsello API. Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo. this DUPLICATED every order on Marsello DOUBLING peoples loyalty rewards in an instant and potentially costing me thousand of pounds. Marsello has no checking in place to weed out dupicates even though EVERY order has the exact same date and time stamp and transaction amount. It's now been two weeks and marsello have failed to get back to me ONCE regarding a resolution for this. The reason we chose marsello is for the intergrations to lightspeed epos and woo, but looks like we'll be dropping lightspeed and marsello now. I've written this as a way to hopefully get this issue resolved as I have had nothing from marsello other than "we're looking in to it" emails every time i get in touch. Up to this point the experience has been good, other than the pop up which is poorly designed and looks like it's been coded by a 5 year old (my webdesigners comments) But I rate a company on their ability to resolve issues when things go wrong and on this occasion it's been a 1 star ----- ### "Great Product" — 5.0/5 > **Calvin** | *18 de enero de 2026* | Alimentación y bebidas | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Excellent customer support and functionality. Every time I have an idea for an automation, we always manage to find a way to make it work for our business. The team are detailed in their support. Pricing is very reasonable. Easy to learn. > > **Puntos en contra**: There is not much I would fault for Marsello, perhaps the only thing is sometimes a lag between updating my database from Lightspeed. ----- ### "A Simple, flexible CRM system for Point of Sale" — 5.0/5 > **Che** | *10 de octubre de 2018* | Comercio minorista | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: We liked that our loyalty scheme was able to go fully digital. > > **Puntos en contra**: Of course it could always be cheaper, but the price as it stands is completely reasonable for the product. > > Goody is easy to install and administer. If ever there is or was a problem I know I can talk to someone on the phone or via chat immediately. I've never been treated like a 'stupid user'. Love goody. ----- Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.pe/software/152524/goody?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.pe/software/152524/goody) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Datos estructurados