Sobre HubSpot CRM

HubSpot CRM es el CRM 100 % gratuito, flexible e intuitivo que encantará a tu equipo de ventas.

Descubre más sobre HubSpot CRM

Puntos a favor:

Hubspot is also great for start-up companies or small businesses, as the pricing is more fair and other CRM tools can be overkill for a small company.

Contras:

Now I am stuck with some defined items that are inaccessible.

Valoraciones de HubSpot CRM

Evaluación media

Facilidad de uso
4.4
Atención al cliente
4.4
Funcionalidades
4.3
Relación calidad-precio
4.4

Probabilidad de recomendación

8.5/10

HubSpot CRM tiene una valoración global de 4.5 estrellas sobre 5 según las 3,183 opiniones de usuarios de Capterra.

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Filtrar opiniones (3,182)

Alfredo P.
DIRECTOR GENERAL en México
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

BUENA PLATAFORMA CRM

4 el año pasado

Comentarios: He tenido una buena experiencia de uso hasta ahora, si recomiendo la versión gratuita, pero tener en cuenta que escalar a un plan completo tiene un costo demasiado elevado.

Puntos a favor:

Me gusta que integra muchas funcionalidades interesantes y puedes iniciar con la versión gratuita de por vida, la cual ya es bastante útil para dar seguimiento a prospectos y vendedores.

Contras:

El precio de su plan anual que incluye todos los módulos es realmente caro e imposible de pagar para un profesionista independiente o una empresa pequeña. Tal vez HubSpot esta enfocado a medianas y grandes empresas.

Jorge enrique G.
Propietario en EE. UU.
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

No tiene tiempo de atención al cliente

4 hace 2 años

Comentarios: No entendía muy bien su funcionamiento, y solicité una orientación demostración por parte de hubspot. Se me dio un día y una hora. Cuando llego el día y la hora estuve esperando, después de quince minutos me comuniqué para saber si tendría la orientación o no, y la ejecutiva molesta me dijo que no tenía tiempo, que me estuvo esperando a la hora y que nunca llegue. Le mostré y le envie el mail de la cita y me dijo que era en el horario de ella -y del lugar donde ella estaba, era una hora menos en México- sin embargo jamás me dijo a las 11 horas de mi lugar, no a las 12 horas de México. Una contestación muy grosera y fría, siendo que nunca se especificó lo del huso horario, sin embargo me sirvió como experiencia para conocer el CRM de Agile. No creo que todos lo ejecutivos sean así, tal vez solo era una persona que no le gustaba su trabajo.

Puntos a favor:

Su base de conocimientos es realmente buena y al parecer el producto parece muy atractivo en lo planes empresariales.

Contras:

La atención al cliente para soporte, orientación o solución de dudas no es la adecuada o tienen personas que no les gusta su trabajo.

Norberto B.
Norberto B.
Sales manager en México
Usuario de Linkedin verificado
Comercio mayorista, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Imposible multiplicar con este CRM en version de paga

3 el año pasado

Comentarios: Las versiones de paga no estan completas. Por ejemplo te dicen qie puedes llevar una lista de objetivos de ventas y al final solo te deja poner un objetivo. Te dice que puedes hacer reportes y solo deja 10
Te ofrece automatizaciomes y lo mosmo esta limitado a cierto numero
Ademas los precios son en dolares y son por usuario. Entonces si tienes 5 usuarios en la version gratuita cuando piensas en hacer upgrade ya se va a 200 usd esa actualizacion y no todos los vendedores usan esas funciones

Puntos a favor:

El software es facil de implementar y tambien intuitivo, ademas tiene una academia y explican bastante temas sobre inbound. La mayoria en ingles Si requieres llevar un registro de los leads telefonos y formularios este software en la version gratuita ayuda muy bien con eso. Las aplicaciones de celular te permoten integrar tus llamadas y dejar revordatorios

Contras:

Su politica de precios no es acorde con poner un crm gratiito y luego cobrar tanto

Hamit A.
CEO en Nicaragua
Transporte/transporte en camión/ferrocarril, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

El mejor CRM gratis

5 el año pasado

Comentarios: Este sistema está diseñado para pequeñas empresas, nos permite mejorar el control de nuestros clientes y nos ayuda con muchas otras tareas más.

Puntos a favor:

Las funciones del CRM eran exactamente lo que necesitábamos y las integraciones que tiene nos permitió conectar nuestro sistema de mensajería y guardar los contactos automaticamente.

Contras:

Por el momento no hemos tenido ningún problema con el software.

Rodrigo C.
Manager en Chile
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Hubspot general

4 hace 2 años

Comentarios: Me gusto , pero no pudimos mantener por el precio

Puntos a favor:

Están todas las soluciones bien integradas.

Contras:

demasiado caro, no tiene precio accesible para medianas empresas, puede cambiar mucho de precio con pequeños upgrades

Felipe M.
Director de Leadership Boost en México
Consultoría de gestión, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Alternativas consideradas:

Hostigante

2 el año pasado

Comentarios: muy mala y hostigante. llenaba mi inbox de información inútil.

Puntos a favor:

teóricamente sería una herramienta de ahorro de tiempo y seguimiento a los clientes, pero me generaba más trabajo y menos resultados por lo que busqué otra opción para dar seguimiento a mis clientes

Contras:

sólo somos dos personas y yo hago el seguimiento a mis clientes. TODOS los correos recibidos en mi Inbox del mail recibía. 1. el mail, 2. un mail de Hubspot diciendo que había recibido un mail y que se iba a asignar a alguien y 3. un mail de hubspot diciendo que se había asignado el mail a mi. la mayoría de los correos no es de clientes, ni prospectos. Encontré esa funcionalidad frustrante y no la pude quitar. mejor decidí comprar otro sistema que pudiera administrarlo y no me hostigara tanto.

Ezequiel O.
Ezequiel O.
Owner en Argentina
Usuario de Linkedin verificado
Internet, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

No era lo que esperaba

3 hace 8 meses

Comentarios: Mala experiencia en general

Puntos a favor:

Lo que mas me ha gustado de Hubspot CRM es la cantidad de funcionalidades que tiene

Contras:

Lo que menos me ha gustado de Hubspot CRM es la dificultad de implementación y puesta en marcha para un negocio pequeño

Eugene D.
Eugene D.
Project Manager en EE. UU.
Usuario de Linkedin verificado
Comercio minorista, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Best CRM for small businessess

5 hace 4 semanas Nuevo

Comentarios: Overall this is by far the best and easiest system to implement in a small business. It allows us at a low cost to track leads, manage contacts, and close deals.

Puntos a favor:

HubSpot is easy to deploy and setup. I like that you can upload an excel spreadsheet with all your contacts and companies into HubSpot which allows the data to be quickly synced. In addition there are a lot of integrations available for various commonly used business software with HubSpot such as WooCommerce and WordPress.

Contras:

There are some features that are limited or not available depending on your level of membership plan.

Daniel K.
Daniel K.
Founder en Argentina
Usuario de Linkedin verificado
Internet, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Best CRM for small business

5 hace 2 meses Nuevo

Comentarios: With Hubspot my company was able to create new sales funnels, improve comunication process and undestand how is the best way to interact with your customers. It gives us a lot of insights, not only with new clientes but also with our own inner workflows.

Puntos a favor:

Lead management and ticket system are the two most useful features from Hubspot.

Contras:

I would love it to have WhatsApp business integration

Evan L.
Finance & Operations en EE. UU.
Arquitectura y planificación, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Good for firms that need a first CRM

3 hace 2 meses Nuevo

Puntos a favor:

It is helpful for the essentials of CRM functions with Sales teams that are just starting out.

Contras:

It does not have the ability to scale with the company to operate at scale outside of the marketing platform.

Joseph W.
Co-founder en Canadá
Ocio, viajes y turismo, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

Perfect for our startup

5 hace 3 meses

Comentarios: Brilliant, the fact that we can start on a free plan and do so much makes us think that hubspot could be a really good long term partner for us.

Puntos a favor:

We love the fact that hubspot enables us to keep a track of all our clients in one place. Not only that but it is free. The ability to import data from excel files allowed us to upgrade our database from google sheets and combined with hubspots internal database elevated the amount of info we had to hand on our clients, taking it to the next level. We also love the fact you can create custom fields to the CRM and different views for different users.

Contras:

To be honest there is very little not to like with hubspot, in terms of the various software we use, this one takes a little more time to implement and adopt, however once customized to your requirements it becomes way easier to use.

Gabor T.
Gabor T.
CEO en Hungría
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

A fantastic CRM from startup to corporations

5 el mes pasado Nuevo

Comentarios: Generally I am very satisfied with this CRM. Easy to setup and use and works all the time.

Puntos a favor:

Hubspot CRM is very easily integrates with internet browsers, email providers and to the entire workflow of the company. Sales - delivery.

Contras:

Some feature are a little hard to use or get used to. Such is the setting up of the outgoing email and can't check my incoming mail directly in the CRM.

Usuario verificado
Marketing Assistant en EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Very reliable CRM with bonus features.

5 hace 2 meses Nuevo

Comentarios: I have had a great time with HubSpot. I especially like the new Tickets function. It allows us to communicate tasks as a team and see where we need to go next on a project from anywhere.

Puntos a favor:

I like how I can use this CRM on my mobile device, desktop, or tablet. I can keep track of my leads from anywhere, update the team with new information, and check on leads in multiple ways. Very efficient and super reliable with real time updates.

Contras:

Sometimes I think there are too many notifications. I would like if it was a bit easier to understand which notifications I am allowing and maybe even silence a few so that I am notified without interrupting my work day.

Jeremiah T.
Jeremiah T.
Owner en EE. UU.
Usuario de Linkedin verificado
Salud, bienestar y deporte, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Hubspot Works!

5 hace 4 semanas Nuevo

Comentarios: Hubspot CRM is a value part of our sales and marketing. The features helps with every step I recommend Hubspot to anyone. They even have a free feature to help you understand how it works. The money spent on this program is worth it.

Puntos a favor:

My team has been using Hubspot for year. Hubspot makes finding qualified leads easier. The features help with every step in the sales pipeline. Lead capture, email marketing, engament tracking, and intergrateing it with my team was a snap.

Contras:

Maybe little more calling prospect time. However this is still not bad but couod be improved.

Philipp L.
Administration & People Manager en Alemania
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Great tool especially for start-ups and scale-ups

4 hace 2 meses Nuevo

Puntos a favor:

What I like the most is, you can start easy (also with a lower pricing) and have everything you need when starting with a CRM. However as you grow, the tool has the capability to grow with you

Contras:

When making the shift from "starting phase" to getting a little bit more sophisticated, there is a gap to fill knowledge and pricing wise. Other then that, there is nothing about this tool itself that I dislike.

Shreyansh S.
Marketing Operations Associate en India
Empleo y contratación, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Very expensive CRM with complex features

4 el mes pasado Nuevo

Comentarios: We were struggling to find a good CRM with streamlined architecture. That's when we used HubSpot.

Puntos a favor:

It has covered everything, has left no stone unturned. Whatever you need it is there. They have put a lot of effort in making this for 'EVERYONE'.

Contras:

While making this for 'EVERYONE' they have bulked up it so much that many of the features are just useless for most of the users. It can be streamlined.

Esteban R.
CEO en Costa Rica
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Alternativas consideradas:

HubSpot CRM review

4 el mes pasado Nuevo

Comentarios: Satisfied with our experience using HubSpot

Puntos a favor:

Easy to integrate, delivers good value for the money spent

Contras:

Online and mibile apps needs to be improved further

Avash K.
Avash K.
IT Director en Nepal
Usuario de Linkedin verificado
Tecnología y servicios de la información, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Easy to Use Popular CRM for Small Businesses

5 ayer Nuevo

Comentarios: Hubspot CRM is an awesome CRM that I have set up for many of my clients with small businesses. It is easy to deploy, implement and maintain. It is also easy to teach to clients and there is low learning time. While not the most powerful CRM, it is surely the best CRM for small businesses. I highly recommend Hubspot CRM to every small business.

Puntos a favor:

The best thing about Hubspot is that it's a very popular CRM software so if you run into any problems - you can easily find someone to help you. Also, there are a lot of tutorials available online from where one can easily learn Hubspot CRM. Another thing that I like very much about Hubspot CRM is that it has a free plan which can be highly beneficial for small businesses and startups. Even the free plan is competitive with paid plans of other CRMs. Another pro about Hubspot CRM is its intuitive workflow and user interface that makes it very easy to learn and use. Hubspot CRM is the easiest CRM I have ever used - even someone with below-average knowledge can use Hubspot easily with proper training. Also, there are a lot of integrations available like WordPress integration which is very useful for small businesses.

Contras:

There aren't many advanced features available with Hubspot CRM so it may not be very useful for large businesses. Also, there is a free plan and there is quite an expensive plan - I wish there was something in the middle as not everyone can afford it. However, one can start with a free plan and move to a paid plan when needed so that's a plus.

Shan A.
Sales and Marketing Manager en RU
Productos farmacéuticos, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Great CRM with great capabilities and features

5 hace 6 días Nuevo

Comentarios: We wanted a CRM in place for managing all our contacts and leads, Hubspot has helped us with managing all of our sales pipeline and conduct marketing activities as such as delivering great emails, landing pages and automate marketing activities.

Puntos a favor:

Lead management is the best part for us managing all the leads based on the lead scoring model in place. The CRM helps us manage our sales pipeline very effectively and helps us identify interested opportunities.

Contras:

This is a general one but it is expensive to use Hubspot for all small and medium size businesses, and also the reporting is quite basic.

Pieter B.
Developer en Sudáfrica
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

HubSpot is Awesome!

5 hace 2 meses

Comentarios: Bad things aside, I genuinely love this product, so much that it is a running joke at my work. It is such a powerful tool that can do so much. I could write about everything it does and can do, but I don't think there is enough space here. So in short... I highly recommend HubSpot.

Puntos a favor:

It is an incredibly powerful CRM, Marketing, Sales and Service tool. It can integrate easily with many platforms including Mailchimp, Shopify and WordPress from its extensive app marketplace. The software is also incredibly easy to use and it gives you a clear overview of your leads and clients as well as allowing you to store quotes, files, emails... basically, everything about your lead/client in one easy to access place. The workflows is another amazing tool as it allows you to easily set up an automated marketing funnel for each new lead. I prefer their workflow creation tool, to that of Salesforce, whose automations takes a while for my brain to understand. The HubSpot Academy is another amazing feature that teaches you about almost any aspect of growing your business.

Contras:

I only have a few issues with the program. 1) As of date there is no recurring task option yet, so you can't for example set up a reminder to call a client every week for example. I do know that they are busy working on this though. 2) The pricing model is a bit steep, you can either go with the "cheap" plan, which gives you limited features or the "expensive" plans which allow you access to all the awesome features. There is no mid-tier plan for a company that finds the starter plan to limiting and who cannot yet afford the professional or enterprise plans. an example at the time of writing: the marketing hub costs $20 per month for the starter plan and then jumps to $800 per month for the professional plan.

Mike W.
Partner en EE. UU.
Servicios financieros, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

Easy, Simple and Affordable (as far as CRMs go)

5 hace 3 meses

Comentarios: Great. My recommendation would be to invest a few hours reading and watching HubSpot academy to understand how Lead Management and Deal Tracking works, set-up your dashboard the best you can and then go from there. Diving into without the initial investment will lead to a jumbled mess. HubSpot gives you a lot of powerful tools and features to help with the initial set-up

Puntos a favor:

HubSpot is one of the few CRMs you can pick up and use without professional help. Using only their videos and articles, you can get a simple, powerful and FREE CRM set-up. The set-up does take time and patience but it's possible. Contrast that vs. Salesforce and other CRMs which I've found to be basically impossible to use for a starter CRM.

Contras:

HubSpot's email integration is powerful but it's task management / reminder features could use a lot of work. I can't complain too much since it's free. HubSpot's pricing is also confusing since there are so many features and bundles to choose from. It's especially confusing since they also offer marketing services. Also the dashboard isn't the most intuitive to set-up. All of these above comments are on an absolute basis. When compared to other CRMs I found HubSpot lightyears easier.

Jill L.
Marketing Operations Specialist en EE. UU.
Envases y contenedores, 501-1,000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Good value

4 hace 4 meses

Comentarios: HubSpot has worked well for us as far as contact management. With our sales and marketing team emails tied to the software, we are able to capture communication to all of our customer contacts. The only issue is that if other individuals are copied on a communication, they are automatically entered in our CRM. We could certainly turn that feature off, but then there is the issue of if sales/marketing would remember to log the important things or if they would get in the habit of not logging anything at all.

Puntos a favor:

The biggest priorities for us when we implemented HubSpot in our company were to be able to realize revenue to marketing activities as well as have a better forecasting method for our sales team.

Contras:

The biggest con for us is that we clearly stated we needed to be able to tie revenue back to marketing activities. This function is possible with the platform sold to us; however it is very manual. In order for us to have the automated version that we requested, we would need to pay a significant amount more than we currently are. This was a mistake made on the part of the salesperson and we were offered a discount to enable the feature; however it is still very costly so we are performing this task manually at the moment.

Juan M.
Juan M.
Growth marketer en Argentina
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

The go-to-CRM for startups growing from small to medium fast

5 hace 8 meses

Comentarios: An exceptional CRM. There is a reason why it stands out as the leading CRM tool for SMBs. Value for money can get a little expensive. However, it probes worthy after using the extensive suite of features.

Puntos a favor:

Hubspot is effortless to set up and intuitive to use. It counts with a vast array of features although it doesn't get overly complicated. Its B2B library is extensive and you can find plentiful resources to learn about B2B sales and marketing

Contras:

I wished its automation and reporting tools were more developed. The workflow feature does provide automation capabilities, however after entering into some depth, it eventually falls short.

Usuario verificado
CEO en EE. UU.
Usuario de Linkedin verificado
Administración educativa, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Easy and cost efficient way to get started - solid functionality

4 hace 9 meses

Comentarios: Overall HubSpot was an easy and free way to get started with a CRM. Salesforce is expensive and may not be necessary at the outset, HubSpot is a way to address all issues a salesperson needs when getting started without having to worry about cost, a key issue at the time of your company formation.

Puntos a favor:

Cost is great, free to get started with a low number of users. It actually delivers high value overall regardless of cost. The system has a wide variety of functionality, yet is well thought out. The way the deal pipeline is constructed allows for the flexibility in how you can label and name your deal stages and how many you want to create. The drag and drop interface is intuitive, but a little slow. Fields for individual users were customizable and overall HubSpot allows for a lot of flexibility.

Contras:

Managing the deal pipeline can be cumbersome, difficult to read the titles of the deals when there are many of them, and the responsiveness of the platform could be improved a bit. The drag and drop isn't always responsive and can be very slow.

Renato G.
Owner en EE. UU.
Salud, bienestar y deporte, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Awesome CRM for Small Business

5 hace 10 meses

Comentarios: Overall good experience with lots of features that I use to keep track of different lists of contacts and touch points.

Puntos a favor:

Easy to import contacts and create lists based on type of contact or type of connection. I like using this feature for organizing my contacts. I also like that I can add other users so that I can see the chronological timeline of all contact points without having to interact with the employee. Able to send emails out to specific lists easily and quickly.

Contras:

Challenging to use at first and I had to google a lot to figure out how to use all the features. Issues with importing and not seeing all of the information but was about to troubleshoot on my own. Not super intuitive to start out.