Opiniones de Similarweb

Mejora tu estrategia de marketing con Similarweb

Comentarios: En general Similarweb es una herramienta que se a vuelto indispensable para poder tomar mejores desiciones en nuestras campañas de marketing, ya que nos a permitido mejorar nuestro posicionamiento gracias a toda data que hemos obtenido, ademas de mejorar los resultados de nuestras campañas.

Puntos a favor:

Lo que me gusta de Similarweb es que la data y la informacion que provee es bastante profunda, y la desglosa de manera tal, que permite obtener un analisis completo y detallado de la comptencia y las tendencias del mercado con un nivel de precision elevado.

Contras:

Creo que en el apartado de analicis comparativo de los dispotivos moviles versus los pc de escritorio, en cuanto al comportamiento de mercado, le hace falta mas informacion desglosada, aqui pueden mejorar mas

Similar Web en RPP

Comentarios: interfaz amigable, intuitiva, rápida y moderna

Puntos a favor:

Tener acceso inmediato de la tendencia de nuestra competencia

Contras:

Las métricas no coinciden con GA4 , la desviación es muy alta

Great tool for web analytics

Puntos a favor:

It's a really well-rounded tool with lots of features, from basic website metrics and ranking to keyword analysis and cross-shopping. It's extremaly intuitive and easy to use and you can download all the results in PDF or Excel format or download ready-made visualizations as pictures. Results look great on presentations for clients and give lots of insights on how clients are using their websites compared to their competitors.

Contras:

Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly.

SimilarWeb review

Comentarios: Helpful for creating competitor slides in Quarterly business reviews and similar deliverables

Puntos a favor:

Seeing web metrics about my own site and competitor sites

Contras:

Data for channels like social didn't seem all that accurate

Review of Similarweb

Puntos a favor:

Has tons of information shown on the platform

Contras:

Not the most intuitive product out there

Director of Media Partnerships

Comentarios: I have been using SimilarWeb since 2016 for research and marketing strategy purposes and it's an essential tool for me and my team.

Puntos a favor:

Website performance, Similar Sites, and the extension are awesome, I use them daily.

Contras:

Sometimes the data is not 100% accurate but the trends are accurate.

highly reliable web analytics and competitive intelligence

Comentarios: My overall experience with Similarweb has been positive. It offers a user-friendly interface and robust analytics tools, providing valuable insights into website traffic, audience demographics, and competitor performance. The platform is highly reliable for market research, although the more advanced features can be costly. Overall, it's a powerful tool for anyone needing comprehensive web analytics and competitive intelligence.

Puntos a favor:

The most appealing aspect of Similarweb is its comprehensive data analytics, offering in-depth insights into web traffic, audience behavior, and market trends, which makes it a powerful tool for competitive analysis and decision-making.

Contras:

What I liked least about Similarweb is that some of its more advanced features and detailed data are locked behind higher-tier pricing plans, which can be limiting for smaller businesses or users with tighter budgets.

Use as a Guide and not as a Decision Maker

Comentarios: Its decent. I use it on a daily basis to help guide decisions but I don't use it to be the main deciding factor. If any platform can become the main decision maker, then you know its the best. Right now SW is more like a guide rather than a confirmation.

Puntos a favor:

Its easy to navigate and quickly gives you a wealth of information.

Contras:

Too costly without knowing with certainty that the data is a 100% accurate.

Great tool

Comentarios: For An Affiliate/Partnership Manager is the best tool to assess opportunities and new potential partner

Puntos a favor:

The Chrome extension is super easy to use

Contras:

Less intuitive website ranking dashboard

SimilarWeb and market analysis

Comentarios: I have been using SimilarWeb for two years, and it is a very valuable tool for the business. It is very important for analyzing competitors and our position in the market, understanding growth opportunities.

Puntos a favor:

SimilarWeb offers various analyses of websites and apps that help understand the whole market. Additionally, it is possible to conduct more targeted analyses through segments and keywords, which help to understand competitors and gain new insights.

Contras:

Some tools are removed without prior notice, or perhaps these notices get lost in the email inbox. It would be interesting to use direct contact points to notify about this more directly.

Must-Use Product

Comentarios: Similarweb helps me be "smarter" at my job. Their platform is easy to use, and I love that they are constantly innovating. Their team is also very hands-on and is available whenever I've needed help.

Puntos a favor:

The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically.

Contras:

This is a larger industry problem due to privacy issues, but I wish it had more mobile data.

The tool that keeps on giving

Comentarios: Tool is simple to use yet there is so much to explore. The team, in particular [sensitive content hidden] is super helpful whenever I have a query. I'm able to pull out insights to use in various client work such as briefs or post campaign analysis sessions.

Puntos a favor:

It allows me to pull out key online insights that other tools cannot provide.

Contras:

This may be a licensing issue but the lack of historical data.

Level Up Your Data

Puntos a favor:

Understanding what other companies are doing and how they are performing online holistically is essential for providing the best possible strategy. The insights we gain from SimilarWeb enable us to help our clients compete at the same level. This comprehensive knowledge gives us deep insights into industries we may not be familiar with and enhances our capabilities as marketers. These profound insights, allow both our client and we as an agency to grow.

Contras:

The price and for smaller agencies, managing the costs annually, especially with increases, can be challenging. I understand the time and value put into your tech stack but it's also important to understand the smaller agencies that will champion the tool, as opposed to large holding companies where these tools become part of a suite and are often forgotten. These users are the ones who build loyalty, and staff members may carry that loyalty from agency to agency. Without the opportunity to use the tool, this advocacy is lost.

The Helpfull Plataform

Comentarios: I use the plataform propably 1 time to week, It help me to defend my points to the client and help to show oportunities and what are the competition using

Puntos a favor:

The insights that the plataform provides me and the info that my client needs

Contras:

I think could have a option to save some reports that I create to use to the same client but in other countrys

how easy it made it to gather competitive insights and understand market trends

Comentarios: My overall experience with Similarweb has been positive. It's a powerful tool that provides valuable insights into website performance, competitor analysis, and market trends. I found it very helpful for understanding traffic sources and audience behavior across different channels, which has guided my strategic decisions. The platform is user-friendly, but the amount of data can be a bit overwhelming at times. While I appreciate the depth of the insights, the cost of accessing premium features can be a drawback. Despite that, it’s an essential tool for anyone looking to stay competitive in digital marketing

Puntos a favor:

What I liked most about Similarweb was how easy it made it to gather competitive insights and understand market trends. It's really user-friendly, and the detailed analytics help me to stay on top of industry shifts. The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all that data in one place saves a lot of time and effort.

Contras:

What I liked least about Similarweb was that some of the more advanced features and deeper data insights are locked behind higher-tier pricing plans. It can get a bit expensive if you need access to all the functionalities. Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time.

Outstanding tool for estimating market trends and comparing websites

Comentarios: Similarweb is an outstanding tool for estimating market trends and comparing websites against each other. Its ability to provide detailed analytics and insights into website traffic, audience demographics, and engagement metrics makes it invaluable for anyone looking to understand their online presence or monitor competitors.

Puntos a favor:

The interface is intuitive and user-friendly, making it easy for users of all experience levels to navigate and extract valuable information. The clean design and logical layout ensure that finding specific data and reports is straightforward, which enhances the overall user experience.

Contras:

I am not particularly enthusiastic about the keyword analysis feature. It often seems quite imprecise, with data that does not always align with actual search trends. This lack of accuracy can be frustrating, especially for those who rely heavily on keyword insights for their SEO strategies.

Complete competitive analysis through Similarweb

Puntos a favor:

Comparison of competitive websites with respect to visits, time spent, unique visitors, monthly movement of traffic helps understand how our core competitions are behaving and where their campaigns are active. The new Beta feature of audience overlap also helps us choose media platforms with more unique audiences. The tool also helps us calculate the budget we will require to convert audiences to customers, given the traffic and conversions recorded

Contras:

While SimilarWeb can give direction on the type of keywords and creatives that are running across brands, it would also be helpful if the platform can capture indicative spends that are made by the selected brand websites.

Excellent platform

Comentarios: For me it's excellent, the best platform on the market

Puntos a favor:

Insights and datas about competitors and comparison of data in the same market segment

Contras:

some data inaccuracies and limitation of data search period

good to go

Puntos a favor:

checking branded company for reviewing campaign

Contras:

checking branded company for reviewing campaign

Overall Great SEO Tool

Puntos a favor:

Very easy to use and navigate. Great UX and IT support.

Contras:

Not able to use some advanced features. If I can try it, maybe would consider upgrading the current plan.

Very good experience

Puntos a favor:

Easy to use, handy, well organised, easy to find information

Contras:

Everything is fine. For me, its very good.

Analista de Midia Senior

Comentarios: It's been fantastic, Similar web even do some meetings with us, the account manager explians some features, helps on tests.

Puntos a favor:

The best thing on Smilarweb is the feature that compares web sites.

Contras:

Nothing, I pretty much like everything about Similarweb, I guess I'd say the price, it could be a little cheaper.

Similarweb review

Puntos a favor:

Similarweb excels in providing robust competitor analysis. I found it extremely beneficial to compare our website's performance against our competitors, uncovering valuable insights into their traffic sources, top-performing content, and audience behavior. This feature allowed us to better understand the competitive landscape and make informed strategic decisions.

Contras:

While Similarweb offers valuable features and insights, the UI can be somewhat challenging to understand, especially for new users. It would be beneficial for the platform to invest in improving the user experience and providing clearer guidance to ensure a smoother onboarding process and enhance usability.

Similarweb - Competitive Intelligence

Comentarios: good - straight forward and easy to use : )

Puntos a favor:

User friendly and valuable resources/data

Contras:

can be quit expensive if you are looking for minimal queries

Advanced competitor to other Amazon keyword and traffic tools

Comentarios: We have been able to launch new products based on intel we got from using similarweb and the sales have far surpassed our expectations. With additional features and modules coming online this tool could only add value going forward.

Puntos a favor:

I like that Similarweb is always coming out with new features and modules to help build value and tools that I can use for my every day job.

Contras:

The learning curve initially, it probably took a couple walk thru meetings for me to be comfortable using the product.