Opiniones de Lead Gen & CRM (formerly SharpSpring)

Constant Contact es muy util y simple de usar, el mejor CRM que he usado

Comentarios: Es una heramienta imprescindible para atraer prospectos y clientes. Es facil de usar.

Puntos a favor:

Su facilidad de uso y facilidad de implementar. Además los flujos automaticos son faciles de crear.

Contras:

Que su valor parte en los $350.- No es escalable.

es una herramienta sencilla y rapida.

Puntos a favor:

es la posibilidad de llevar un seguimiento y organización eficiente de los clientes , lo cual facilita la labor de ventas y permite maximizar las oportunidades de negocio

Contras:

complicado de manejar y poco efectivo. es el trabajo repetitivo y tedioso que implica generar leads y mantener un CRM actualizado

De las mejores herramientas de Marketing automático para la venta B2B Industrial

Comentarios: Muy positiva, estamos muy contentos con la plataforma, es muy completa y está orientada a realizar actividades comerciales con los clientes, mezcla muy bien la actividad de marketing con ventas.

Puntos a favor:

Lead Scoring, Visitor ID, Automatizaciones, lo bien que están alineados la parte de ventas y marketing, el media center me encanta

Contras:

Deben mejorar los filtros de campos personalizados para oportunidades, es un poco molesto tener que exportar a una Excel para poder hacer filtros y tomar decisiones. El proceso de facturación de los clientes de la agencia, España es diferente a USA, no están acostumbrados a pagar con tarjeta de crédito este tipo de importe por separado, trabajan mejor con trasnferencia bancaria Los onboarding deben ser más profundos y ayudar a las agencias de marketing a saber usar mejor la herramienta, nosotros hemos dedicado muchas horas a aprender como usarla y cuánto mejor la usamos es más fácil venderla. El crecimiento de nuevos clientes que usan la plataforma depende de lo bien que le enseñemos a usarla y para ello, debemos convertir a mi equipo en expertos.

ME PARECE UNA GRAN PLATAFORMA PARA GESTIONAR OPORTUNIDADES DE VENTAS Y HACER MICROMARKETING

Comentarios: Me encanta porque es una plataforma fácil de utilizar y que te genera grandes reportes para el momento de aplicar estrategias con mis oportunidades dentro del embudo. Así como también siempre hay un soporte técnico.

Puntos a favor:

La facilidad con la que puedo gestionar mis oportunidades de ventas, además de los recordatorios de tareas. Es una plataforma muy amigable

Contras:

Cuando hay fallas técnicas que me impiden avanzar con las actividades (esto ha sucedido en muy pocas oportunidades)

SharpSpring is the Best of the Best

Comentarios: My overall experience with SharpSpring has been wonderful! While the platform still has kinks to work out (what platform doesn't?), their customer service is amazing and they move at a rate unseen by others to make the platform better every day. I highly recommend them not just for their platform, but their people are friendly as well.

Puntos a favor:

I really enjoy the various features that are available within the platform! It allows us to quickly and easily identify our prospects, capture their information on the website, and then market to them in a way that is meaningful and generates new business for us.

Contras:

In their mission to make their platform compete, they often focus on getting new features out quickly but then have to go back and update later. I've seen this happen for them with tools like Video Calling, which became quickly available due to COVID-19 but lacks the robustness of other dedicated video platforms that I would imagine most companies already use.

Sharp Spring - A great email marketing tool and more!

Comentarios: SharpSpring is a complete email marketing tool that we use to reach out to clients and market to new leads. We use the automation tools to create drip campaigns and re-marketing campaigns for potential leads. We also use the page builder to build simple landing pages and sales funnels. The contact manager has the ability to mange our list of 30,000+ without any extra costs. It used by both our sales teams and client care teams to help the business grow. As a marketer I use SharpSpring to create campaigns that convert to sales and retention.

Puntos a favor:

SharpSpring is a great tool for small to mid range companies looking to build email marketing campaigns. It has great templates which allow you to create emails that look great and are functional sales tools. There are also great automation tools for drip campaigns and re-targeting.

Contras:

The visual email builder can be finicky at times, resulting in editing directly in the code. If you are unfamiliar or uncomfortable formatting HTML code it can be overwhelming. Also, the social media tools are weak. It would be nice if I could schedule and post content directly from SharpSpring.

its not bad

Puntos a favor:

its great for analytics and building a brand

Contras:

its not the best app and kinda pricey but not bad but there is better ptions

SharpSpring Great Platform With Amazing Support

Comentarios: Overall the platform is powerful at a great price, and the team at SharpSpring wants you to succeed, and that shows in their support, courses, documentation, and forums. Not only does SharpSpring benefit Right to Evolve internally, but our clients and the work we do see the benefits as well.

Puntos a favor:

SharpSpring has features to create marketing operations and track those campaigns either manually or automatically. Considering I can tie all the potential avenues of a campaign into one spot and see how users interact with is a great win. At a glance, it is essential to read the data and make the right decisions; SharpSpring brings all the data to one platform. It makes work more enjoyable that we can create a single campaign with a list of contacts, email templates, unique forms, dynamic pages, trackable media, automation, and analytics in one spot. Not to mention, once we create this base campaign and all its numerous pieces, I can then quickly use all the parts as a template to do another or a third, and so on. Making it very efficient over time. SharpSpring has a lot of features, but I am thrilled with our CRM, email marketing, ads, funnels, all in one location. All this and the support team have been top-notch every step of the way. I also like to learn myself, which they provide via courses, updated videos, and documents that my team and I can reference.

Contras:

Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. No difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.

Marketing Automation - at a fraction of the cost of Hubspot

Comentarios: I'm enjoying using it as being able to do everything in one platform makes life much easier and it's much more affordable than Hubspot. There are enough tools to keep the most experienced marketer busy to help attract leads through chat, emails, forms, landing pages etc...

Puntos a favor:

The ability to create a clear sales funnel and track your client through the sales process is really easy and highlights areas where more work and focus might be needed in your sales process. There is a ton of features to engage users and build your audience, you just need to spend time and be open to exploring ideas. Implementing dynamic content which changes depending on the customer persona is cool. The support team always reply same day, there is online chat (US times) too.

Contras:

There are some definite bugs such as data fields 'locking' when creating a landing page and the later it becomes editable again. Strangely the design side of emails and landing pages is not cohesive. So you have a limited range of fonts in forms but lots of customisation for colours for headings, then the reverse for landing pages. Thinks like buttons for GDPR can't currently be customised which looks odd. Also, the onboarding process for Squarespace websites is different and this is not mentioned anywhere. Just needs to have someone invest some time to deal with all these issues and implement a decent upgrade. Generally, all very minor things but stacked up can provide a bit more challenging onboarding process than what it needs to be.

Full-featured marketing automation on a budget

Comentarios: Prioritizing leads for Salesforce, collecting customer feedback, and better tracking the effectiveness of marketing efforts are the key things we get out of SharpSpring. We are able to collect leads using SharpSpring forms and then deliver them to the right salesperson using their visual workflow tools. We can make lists and campaigns based on ANY criteria in the system, which is super impressive. The Life of the Lead is a revelation: Being able to see all digital interactions of our customers is a complete game-changer for Sales. With Life of the Lead, Sales is more informed and can take on calls armed with the right information to best serve the customer.

Puntos a favor:

The support is top-notch. They go above and beyond to ensure all questions are answered. If there is a key feature needed in the software, they'll work to make sure that you get that feature or have a workaround. They respond quickly, and they are incredibly knowledgeable. It's hard to list just one thing I like best! It's the most competitively-priced tool on the market... and it's a fraction of the cost of nearly any other marketing automation tool on the market.

Contras:

With their constant upgrades, SharpSpring occasionally can be a bit buggy while features get ironed out. Nearly all issues have easy workarounds, and the fixes come fast. It's a minor quibble for a service that is basically as good as it gets.

SharpSpring makes my life easier.

Comentarios: It's a great platform, and the support team has been very responsive with any questions we've had over the last few years. The onboarding process was great and we never felt alone in learning how to use it. I also like the regular webinars and learning opportunities that SharpSpring hosts for marketers/agencies.

Puntos a favor:

The email builder, landing page builder and form builder are all straightforward and fairly easy to learn. There are also help/support articles for pretty much anything I need help with or get stuck on. The "life of the lead" view is helpful to see a contact's interactions with our brand.

Contras:

The email and landing page builders offer a lot of flexibility in layout/design, but sometimes they are a bit too restrictive in terms of moving elements around.

A better option to Hubspot and other Marketing Automation solutions

Comentarios: We like the platform as we can track online and email interactions with prospects, customers and partners. This helps us with qualifying lead generation and tracking the stickiness of campaigns. The training of SharpSpring was challenging but we were able to muddle through and figure out a lot of stuff on our own. Customer support has also been great when they are able to help with issues that may arise.

Puntos a favor:

We like the fact it is much cheaper in cost as compared to HubSpot and other marketing automation platforms. The ease of using the platform has made it easy to early adoption of the end users and we are able to fully track our MQL and ROI.

Contras:

SharpSpring has an extremely high demand on email accuracy rate of 98% so quite often we get suspended due to bounced back emails. Sometimes it is difficult to have an almost 100% list when people leave companies. We have as a solution, pay for 3rd party email checker services,to help mitigate this and we also send a larger portion of emails though mailchimp.

SharpSpring user for 4+ years

Comentarios: We really are able to do so much more with our marketing. We can see the interaction of clients with our marketing as a whole, not just off of one campaign. We can trigger emails and actions based on their behaviors which is very beneficial.

Puntos a favor:

Being a Partner for 4+ years has allowed us to grow with them. When they were a startup, we were able to really see the changes the partners were requesting and the software has come a long way. They really value their Partners (agencies).

Contras:

Sometimes SharpSpring likes to release new features, while they need to also work on continually improving their existing features.

A powerful platform, but still has a long way to go

Comentarios: We use Sharpspring for email automation, marketing automation, lead tracking, reporting, as a CRM, and as a sales tool. It allows us to track contact interactions from first touchpoint through sale. It has been a huge help.

Puntos a favor:

My favorite thing about Sharpspring is the ability to track and analyze the entire life of a lead, from start to finish. It allows us to optimize our funnels and nurture prospects from interest to sale. It is a really powerful tool and offers (almost) everything you need for marketing automation from automated workflows to landing pages and forms to email design. I also love their lead scoring.

Contras:

Though it offers a lot of features, it's not all that usable compared to similar products. There are countless small usability issues. Landing pages are pretty difficult to create. Support is usually great – but can at times be entirely unhelpful. Automation has some key features other tools allow. Overall, there are just a lot of features that still need to be added in order to really compete.

Integrated Marketing and Sales with no hassle

Comentarios: For the B2B tech startups I serve, who are just getting started with their sales and marketing efforts, SharpSpring is the ideal platform. They change quickly, and it's easy to quickly change the platform to adapt to those pivots and support developing processes.

Puntos a favor:

1. Customer service is highly responsive. 2. Templates for emails and landing pages are easy to use without design or development expertise. 3. Incredibly easy to customize: add fields, pipelines, dashboards, automations particular to your processes without coding or other specialized knowledge.

Contras:

1. Landing page builder is kind of basic. However, new releases come regularly and is probably not a big deal if you have an html developer handy. 2. Integrated social scheduler functionality is a bit basic. 3. If you have significant custom complex report needs, this is not the platform for you. They have great canned reports that any layman can find value in, you can download csv files of many things, and you can customize a dashboard with report "widgets." But not a lot of ability to dig into raw data.

A Functional and Affordable Platform for My Small Agency!

Comentarios: Sharpspring has been incredibly helpful in allowing our small team to connect with leads, follow up on project prospects, organize our communications, and so much more. It allows us to accomplish a lot more for our clients, and to land more profitable projects, because we are able to take the day-to-day of marketing communication off the table, and let SharpSpring handle it! It's also been a game-changer for our B2C clients, who are able to personalize and segment their marketing efforts to specific customers, and have seen great growth in engagement and revenue!

Puntos a favor:

When choosing a marketing automation platform for my agency, I knew I wanted something robust and customizable. I'm very hands on, and I don't like being constrained by the limitations of drag-and-drop editors or controlled interfaces. I want to be able to tailor my tools exactly to each client I work with, without compromising on functionality or efficiency. That's why SharpSpring has been a perfect fit for me! Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require. The most complete and functional marketing automation platform out there!

Contras:

Because of the large range of features, it can be a little intimidating to learn for some. But the onboarding team does a great job of walking you through implementation and getting you set up for success! Our agency focuses a lot on providing social media and content marketing services to our clients, and the SharpSpring content calendar is definitely not as robust or streamlined as some other platforms I've used. However, it's definitely not the focus of the platform, and there are workarounds for most of the issues I've run into with it. The SharpSpring team is also super responsive to feedback, and are constantly improving their product. I've already seen some great changes in the time I've been using the platform, and I'm confident the content calendar and scheduling tools will only continue to improve!

Agile tool, great value

Comentarios: Our experience with SharpSpring has been positive. Great product, usability, and features. Still, there are areas that could use work, including reporting and segmentation, but overall a very good experience so far.

Puntos a favor:

Ease-of-use: SharpSpring is very user-friendly and intuitive. It's easy to edit or create an email, set up workflows, and navigate around the platform. Versatile: SharpSpring is an all-in-one tool that you can use for your email program, sales pipeline, CRM, marketing automation, and social media. Customer service: I often frequent the online help center that has a lot of easy-to-understand solutions to many questions that come up. If this doesn't solve the issue, tech support is very responsive and the account management team is also very accommodating.

Contras:

Reporting: There are some basic reports that you can pull from the data in SharpSpring, but I would love to see some more robust reporting overall, especially with the sales feature. Aggregated reports across multiple pipelines, for example, would be great to have access to. Customer segmentation: The platform could use a bit more in-depth customer segmentation features. I sometimes feel the list-building is not as intuitive as it could be.

SharpSpring as our CRM

Comentarios: SharpSpring listens to its clients and provides an easy to use CRM. When I have a question, they have the answer! I enjoy my CRM experience with SharpSpring.

Puntos a favor:

SharpSpring is extremely user friendly. It allows for automation through the entire sales funnel. From its Social Media capabilities to its impactful email marketing feature, SharpSpring improves our productivity from management to rep usage!

Contras:

In doing research, there was supposed to be an automatic integration with Qwilr. We have found that is not the case.

Great Marketing Automation Software Alternative for Agencies

Comentarios: The onboarding experience was easy and helpful. They helped convert our old database into ready to import SharpSpring csv. Once we were onboarded the team helped us implement other features. As previously stated, their live chat and support is so far unmatched by any other CRM tool i've used.

Puntos a favor:

The software is easy to use and is constantly being updated with new features. Within our first year of using the tool, at least 4 new features were rolled out, all of which were useful. Their live support is great. They are thorough and they followup. There have been several instances where the team has followed up after the fact to check in and see if additional support was needed

Contras:

I would love more training. The videos are good and useful, but would love more virtual webinars or if being a partner allowed for more 1-on-1 type training. I also wish some of the CRM fields had more customization instead of being default/standard.

Double Take On This One

Comentarios: Once we hired an outside support person who had to learn the system from ground zero, the system became very useful. Companies

Puntos a favor:

Lots of options for the price tag. More marketing automation than what we originally thought this would bring.

Contras:

SharpSpring simply did not have enough support people to assist in the start up of the system.

Create and Track your Sales Easily!

Comentarios: Sharpspring has helped my sales and lead generation activities by creating fast Forms and Landing pages that I can implement into my WordPress website.

Puntos a favor:

I love the forms feature. Quick design and launch into your website and start tracking leads!

Contras:

I found it Difficult to customize Landing Pages.

SharpSpring makes it easy to move through the sales pipeline

Comentarios: My experience with SharpSpring has been very positive. I like a CRM to save me time and make it easier for me to navigate opportunities through the sales process, and that hasn't always been my experience with CRM's. SharpSpring is easy to use and update, and it helps to ensure that things don't fall through the cracks.

Puntos a favor:

I like that SharpSpring is intuitive and easy to use. I've used CRM's that require a lot of training and have error messages that are basically unreasonable. Not the case with SharpSpring. I did receive a training from my manager which was helpful but SharpSpring can be learned on your own. I really like the searching capabilities, setting reminders through tasks, the Life of the Lead section which allows me to see all campaigns that clients have interacted with, and the clear layout of the opportunities page.

Contras:

For additional security, our company has set it up that codes are occasionally needed to sign onto SharpSpring. This is actually a nice feature and I can see that it's critical, but remembering where I've stored the codes is a minor inconvenience.

Best marketing automation and CRM software in the market.

Comentarios: I think among other software in the market sharpspring give me the all-in-one that I needed and my experience has been very pleasant with a good interface and usability. Looking to marketing automation is very complete and have all the tools needed at my company and with the full CRM integration, my sales team can work with real-time information.

Puntos a favor:

I think sharpspring is very complete and helps our organization to do marketing automation and sales in only one software with every information integrated and tracked. I highly recommend to all organizations who need a good sales CRM and marketing automation.

Contras:

The landing page creation tool is not very easy to use, and demands some time do learn because It has a lot of functionalities, but when you do, it turns very useful.

The last review you need to read before you choose your CRM.

Comentarios: They help me understand where my leads are coming from, which campaign is been effective, with those leads are buying and how my commercial team is dealing with the leads and opportunities, and just by this month, we started to make our customer journey into the platform so we have also our CS on board.

Puntos a favor:

Looking all around the market, you will find sharpspring, with a slightly different business model that can make some eye turn but after you understand you will love it. The fact that you can buy directly from agencies that know the product and already know your objectives and product, is brilliant since no one will understand more your client than their selves and you that is emerging on his market, some platform forces you to buy their onboarding package that in the end, you don't leave with much. A platform with that many features on the begging can be a little overwhelming, but with time, you understand the reason for each feature. I use them for lead management, campaign, sales pipeline, and don't feel that i am using their potential 100% already

Contras:

the learning curve needed for the platform, all platform have their learning curve, but once you pass it, this service is awesome!

I'm amazed there are so many positive reviews...could be the way we are using it

Comentarios: A big reason our org signed up for SS was the marketing piece. That isn't my role within our org so I can only speak to using it from a CRM standpoint. The system has some head scratching inefficiencies. There are so many basic functionalities that the CRM lacks. More than that is the general feeling that has developed over our time using the CRM that we can't trust the reports that we pull, or the advanced search results that are provided. It's maddening!

Puntos a favor:

The Launchpad feature works pretty well from a daily task management perspective

Contras:

Clunky and slow UI with dismal reporting and analytics.