--- description: ¿Qué piensan los usuarios de Factors.ai? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Factors.ai gracias a Capterra Perú. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Factors.ai - Opiniones, precios y características - Capterra Perú 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de generación de leads](/directory/30963/lead-generation/software) > [Factors.ai](/software/1018509/factorsai) # Factors.ai Canonical: https://www.capterra.pe/software/1018509/factorsai Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.pe/software/1018509/factorsai?page=2) > Factors.AI es una plataforma de analíticas y atribución de marketing que ayuda a los equipos a comprender el impacto del marketing en los ingresos. > > Veredicto: 19 usuarios lo han valorado con **4.8/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Factors.ai? Factors ha sido diseñado para que los equipos de marketing digital supervisen las métricas en web, campañas y sistemas CRM y aumenten los ingresos. Una opción perfecta para pymes SaaS B2B de alto crecimiento, marcas y agencias D2C. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.8/5** | 19 Opiniones | | Facilidad de uso | 4.6/5 | Basado en las opiniones generales | | Asistencia al cliente | 5.0/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.6/5 | Basado en las opiniones generales | | Funciones | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: SLASHBIT ## Contexto comercial - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000 - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 208 más ## Funciones - Análisis de campañas - Análisis de páginas web - Análisis del embudo - Atribución entre canales - Atribución táctil múltiple - Búsqueda/filtro - CRM - Captura de clientes potenciales - Cartografía del viaje de cliente - Creación de informes de tráfico web - Creación de informes y estadísticas - Creación de informes/análisis - Cualificación de leads - Datos de intención - Gestión de campañas - Gestión de la publicidad - Goal Setting/Tracking - Identificación de cuenta de destino - Importación y exportación de datos - Marketing multicanal - Modelado de atribuciones - Multi-Channel Attribution - Métricas de rendimiento - Notificaciones de clientes potenciales - Panel de comunicaciones - Perfiles de clientes - ROI Tracking - Segmentación de clientes potenciales - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de interacciones - Seguimiento de interacciones entre usuarios - Seguimiento de la participación - Seguimiento de tiempo en la página - Supervisión KPI - Third-Party Integrations - Visualización de datos ## Integraciones (en total: 19) - Apollo - Apollo - Breeze - Drift - G2 Buyer Intent - Google Ads - Google Search Console - HeyReach - HubSpot CRM - LinkedIn for Business - Make - Marketo Engage - Meta for Business - Microsoft Advertising - RudderStack … y 4 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de generación de leads](https://www.capterra.pe/directory/30963/lead-generation/software) ## Categorías relacionadas - [Herramientas de generación de leads](https://www.capterra.pe/directory/30963/lead-generation/software) - [Herramientas de captación de leads](https://www.capterra.pe/directory/31017/lead-capture/software) - [Herramientas de administración de leads](https://www.capterra.pe/directory/30017/lead-management/software) - [Software de intención de compra](https://www.capterra.pe/directory/32055/buyer-intent/software) - [Software de marketing de cuentas](https://www.capterra.pe/directory/31125/account-based-marketing/software) ## Alternativas 1. [Dreamdata](https://www.capterra.pe/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 2. [Marketo Engage](https://www.capterra.pe/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 3. [ActiveDEMAND](https://www.capterra.pe/software/142305/activedemand) — 4.2/5 (79 reviews) 4. [EngageBay CRM](https://www.capterra.pe/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Lebesgue](https://www.capterra.pe/software/1019489/lebesgue) — 4.9/5 (43 reviews) ## Opiniones ### "How YourStory was able to weed out the inaccuracy in their marketing analytics data with Factors" — 5.0/5 > **Shreyansh** | *7 de setiembre de 2021* | Alimentación y bebidas | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: 1) After switching to Factors, YourStory was able to access unsampled website traffic data. This allows them to analyse the data without worrying about the quality and sanitization of data. 2) Since Factors only accounts for cursor movements and user engagement as part of the session time spent and page time spent data, Yourstory is able to accurately analyse visitor activity and qualitative metrics. 3) With Factors’ custom API integration, YourStory was able to push their own website visitor data from Factors into BigQuery which made it easier for their analytics team to create internal dashboards. > > **Puntos en contra**: Improvement in Visualization and dashboards > > Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions, pageviews, session time spent, and page time spent. The marketing analytics team at YourStory encountered inaccuracy (even the inactivity of website visitors is considered) in the ‘session time spent’ and ‘page time spent’ metrics data reported by GA 360. These numbers were important as they played a huge role in the board-level reporting on the engagement of users. Furthermore, these numbers helped the editorial team with feedback on the kind of content to create and publish. So accuracy in these qualitative metrics had a huge business impact. With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers. YourStory also needed all the web activity raw data into BigQuery for their internal reporting After moving to Factors, YourStory was able to improve the ROI on their marketing tech stack and find a more efficient and affordable solution. ----- ### "Factors helped in improving the accuracy of our Web Analytics data" — 4.0/5 > **Krubakar** | *6 de setiembre de 2021* | Producción audiovisual | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The feature we liked the most about Factors is the accuracy at which our KPIs were measured. Using GA we were getting only an estimate of Page Time, Session Time sampled on 10% of users, and factors helped in weeding out this inaccuracy. Unsampled data availability and the precision at which they track user engagement metrics like scroll depth and cursor movements were big positives. It met and exceeded most of the expectations we had in comparison to GA > > **Puntos en contra**: Being an early stage startup certain integrations were not available (Netcore etc). Also our use case was more of Web Analytics and they were built for marketing analytics hence custom dashboard creations were not straight forward. However all our requirements were met as they helped us with these custom issues and solved all our problems. Their customer support team is quick in addressing and solving any issues > > Having a very good experience with the platform and the team. I could see good improvements in the product and data sanctity from the day we started. Looking forward to a fruitful experience in the future as well ----- ### "It's a good tool for Marketing Campaign analysis and Improve ROI" — 4.0/5 > **Bhavuk** | *24 de setiembre de 2021* | Seguros | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: We used the Factors.ai tool for Marketing analytics, to analyze our Google, FB campaigns daily \& weekly performance data. Really liked the way the overall data is represented with proper actionable insights. > > **Puntos en contra**: More features are required related to Demographic, search term related analysis. ----- ### "All in one marketing attribution and analytics tool" — 5.0/5 > **Chandra Shekar** | *15 de setiembre de 2021* | Servicios para el consumidor | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Problem Statements: 1.) Distributed marketing and sales data (GA for website visitor, Salesforce for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Analysing impact of an intermediate lead state on final conversion: E.g., Pre-qualified funnel. 4.) Gauging time taken (TAT analysis) from one lifecycle stage of a lead to another. E.g., TAT analysis. 5.) Measuring marketing activities' impact on value/quality of leads and sales. Solutions: 1.) Factors integrates with the website visitor, CRM, Ads platform and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Analysts at Design Cafe track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-\> Leads to Meeting Schedule (i.e., Qualified Leads) to Meeting Done (i.e., Opportunity) to Sign Up (i.e., Customer). During this they end up access 2 or more reports in Salesforce as they want to breakdown this by city, source, channel, campaign and segment. Using the Salesforce integration, Factors pulls all CRM updates at a lead and opportunity objects level. And all these updates are further available for reporting in a choronological order as events with all the Salesforce properties like city, source, channel, etc. Using these update events, analysts were able to create any marke > > **Puntos en contra**: Data loading is little slow and factors is working on the issue ----- ### "The most affordable yet powerful marketing+sales analytics tool" — 5.0/5 > **Kashish** | *31 de agosto de 2022* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: A multi-touch attribution reporting that provides accurate, scalable, and actionable data that helps you make better marketing decisions, and transform the insights you gather into action leading to more marketing efficiency and less waste of our valuable marketing dollars. With an excellent onboarding team in place, the understanding of the various features of the Factors app has been made effortless. Affordable yet powerful- definitely a go-to alternative to all the expensive product analytics tools out there. > > **Puntos en contra**: Need to login to view the dashboards. But as per our CSM, being able to share dashboards using a URL is soon going live as a product enhancement > > Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s path to conversion very accurately enabling better measurement and campaign optimization by adjusting various attribution models for micro-conversions. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.pe/software/1018509/factorsai?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.pe/software/1018509/factorsai) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados